Senior AI-Driven Digital Marketing Strategist

Location: Montreal, Quebec (Remote available)

About the Role:
As the Senior AI-Driven Digital Marketing Strategist, you have been pivotal in driving the strategic direction, technological innovation, and operational execution of AI-enhanced marketing solutions. Your role encompasses a wide range of responsibilities, including developing advanced marketing strategies, managing campaigns, integrating AI technologies, and ensuring client satisfaction.

Key Responsibilities:

1. Strategic Planning and Optimization

• Develop and Implement AI-Enhanced Strategies: Create and execute digital marketing strategies using AI technologies for diverse clients across various industries.
• Budget Pacing and Allocation: Regularly conduct budget pacing, allocation, and optimization for client accounts.
• SEO Audits and Reporting: Perform comprehensive SEO audits and generate detailed reports using tools like SEMRush.
• Quantitative Lead Models: Create and refine quantitative lead models to drive client success.

2. Campaign Management

• Google Ads Campaigns: Set up and manage Google Ads campaigns, including advertiser verification, retargeting, and optimization.
• Social Media Marketing: Implement and oversee comprehensive social media marketing plans to enhance client engagement.
• AI Tool Integration: Leverage AI tools to enhance the performance and reporting of marketing campaigns.

3. Analytics and Reporting

• Platform Configuration and Troubleshooting: Configure and troubleshoot analytics platforms such as Google Analytics 4 and Google Tag Manager.
• Custom Reporting Solutions: Develop custom reporting solutions, including agency-level reporting from Google Ads MCC accounts.
• Performance Analysis: Conduct keyword ranking and social media performance analysis to inform strategic decisions.

4. AI Integration and Innovation

• Content Creation: Utilize AI tools like GPT, Claude, Gemini, and Midjourney for content creation and marketing tasks.
• AI-Powered Chatbots: Develop and implement AI-powered chatbots for client websites to enhance user engagement.
• Emerging Technologies: Explore and integrate emerging AI technologies into marketing strategies to stay ahead of the curve.

5. Client Management and Business Development

• Monthly Performance Reports: Prepare and deliver comprehensive monthly performance reports to clients, highlighting key insights and recommendations.
• Proposal Development: Create detailed proposals for potential new clients, showcasing the benefits of AI-driven marketing solutions.
• Sales Pipeline Management: Maintain an active sales pipeline and conduct regular outreach activities to attract new business.

Skills and Qualifications:

• Extensive experience in digital marketing with a strong focus on AI applications.
• Proficiency in Google Ads, Google Analytics, SEO tools, and social media platforms.
• Strong analytical and problem-solving skills, with the ability to derive insights from complex data sets.
• Excellent communication and presentation abilities, with a proven track record of delivering impactful presentations.
• Self-motivated with the ability to manage multiple clients and projects simultaneously.

Benefits:

• Opportunity to work with cutting-edge AI technologies.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment.
• Opportunities for professional growth and development.

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