UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic
June 5, 2020
0 min
Have you ever been asked to add a random string of code to the end of your[...]
How AI fits into the martech landscape
June 5, 2020
1 min
30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity[...]
LinkedIn introduces new retargeting tools
June 5, 2020
0 min
LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation[...]
It’s time to re-evaluate your marketing automation stack
June 5, 2020
1 min
30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can[...]
Programmatic Advertising In Times of Economic Uncertainty
May 20, 2020
0 min
Many predicted the next economic recession was on the horizon. Rumors of the next downturn began months[...]
Before you rip and replace another martech tool, it may be time to build a roadmap
May 20, 2020
1 min
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last[...]
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