How In-House Became The Norm For Programmatic Media-Buying
August 6, 2020
0 min
When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm[...]
U.S. Ad Economy Outpaces GDP During Q2 And First Half
August 6, 2020
0 min
Nearly two quarters into the U.S. economic recession, advertising appears to be outpacing the U.S. economy, according[...]
Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
August 6, 2020
1 min
The advertising industry is forming a new organization that aims to convince browser and platform developers, including[...]
Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
July 21, 2020
0 min
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no.[...]
Digital Advertising Benchmarks 2020. What’s A Good Click Rate?
July 21, 2020
0 min
I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce rate,[...]
How to Write for Google’s Core Algorithms, User Intent & SEO
July 21, 2020
0 min
Should you be worried about your content whenever Google releases a core algorithm update? Not if you[...]
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