• media post digital marketing arnaud Fischer consulting

    RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab

    September 9, 2020

    1 min

    RTB House is using deep learning, artificial intelligence and first-party data to create streaming video ads aimed[...]

  • arnaud fischer keyword programmatic advertising

    ‘A healthy rebound’: Programmatic rally continues for publishers

    September 9, 2020

    1 min

    The optimism many publishers felt about their programmatic advertising prospects last month may have been well placed.[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    Remember When Keywords Mattered Most in PPC? Well, That’s Changing

    September 9, 2020

    1 min

    Keywords – the most important thing to you in search – is going the way of the[...]

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  • AI artificial intelligence arnaud fischer digital marketing consulting

    5 WAYS IN WHICH ARTIFICIAL INTELLIGENCE REVOLUTIONIZE TARGETED ADVERTISING

    September 9, 2020

    1 min

    Programmatic advertising platforms use AI to regulate advertising exchange in real-time. Artificial intelligence (AI) is changing advertising,[...]

  • The evolution of MarTech

    August 29, 2020

    1 min

    The rapid growth of Martech empowered marketers to automate and streamline many aspects of their day-to-day marketing[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    The Most Common Way PPC Ad Budget Is Wasted

    August 29, 2020

    0 min

    Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and incorrect[...]

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