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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • Google’s Mueller Clarifies Page Layout Algorithm

    March 18, 2020

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    Google’s John Mueller clarified in a tweet recently that Google’s Page Layout Algorithm was not generally about[...]

  • Martech Series logo

    A New Cookie-Less ID?

    March 18, 2020

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    To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome[...]

  • Diagram illustrating UTM parameters for campaign tracking

    UTM Parameters: A Complete Guide for Traffic Attribution

    March 10, 2020

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    Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a[...]

  • Photo of Kaitlin McGrew of PMG

    Amazon search ads: How to advertise on Amazon profitably

    March 10, 2020

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    Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive. Ginny Marvin on March 2, 2020 at 8:57 am. The early days, just a few years ago, of cheap clicks, little…

  • Bynder OnBrand graphic: most overhyped marketing trend or technology, March 2020

    Which Trends & Tech Do Marketers Think Are Most Overhyped?

    March 10, 2020

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    Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their[...]

  • Marketing roadmap graphic, February 2020

    7 Considerations for Building a Martech Roadmap

    March 10, 2020

    0 min

    A technology business plan isn't any good without a roadmap. A marketing technology (martech) roadmap can help[...]

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