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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

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  • Computational linguistic and semantic analysis to build Google Ads campaign-structure-by arnaud fischer digital marketing consultant-in-montreal-canada

    Semantic Analysis for Google Ads: Better Campaign Structure from Search Intent

    February 16, 2023

    3 min

    Updated September 2026: Semantic analysis can help organize paid-search themes and intent, but campaign structure should be validated against query quality, conversion data and business economics rather than language similarity alone.

  • Digital Marketing & Artificial Intelligence (AI) for small businesses arnaud fischer digital marketing consulting montreal.png

    AI Marketing for Small Businesses: Focused Workflows, Clear KPIs and Human Control

    February 15, 2023

    3 min

    Updated September 2026: Small businesses benefit most from a few high-value AI workflows tied to clear KPIs. Automate repetitive work selectively while keeping customer, brand and spend decisions under human control.

  • Digital marketing, Artificial Intelligence and Customer Data Platforms (CDP) arnaud fischer digital marketing consulting montreal

    AI, Customer Data Platforms and Marketing: Connecting Data to Governed Decisions

    February 10, 2023

    3 min

    Updated September 2026: CDPs can unify customer signals, but value comes from governed activation, consent-aware data use and measurable decisions. AI should support segmentation and optimization without bypassing Human Command.

  • Artificial Intelligence and B2B lead generation advertising campaigns arnaud fischer consulting digital marketing

    AI for B2B Lead Generation: Prioritization, Measurement and Human Review

    February 5, 2023

    2 min

    Updated September 2026: AI can support B2B segmentation, scoring and campaign optimization, but lead quality depends on data, offer relevance and sales feedback. Treat model outputs as decision support, not guaranteed intent.

  • semantic analysis in digital marketing arnaud fischer consulting

    Semantic Analysis in Marketing: Intent, Entities and Better Decision Support

    February 5, 2023

    3 min

    Updated September 2026: Semantic analysis can improve search, content and audience understanding by organizing language around intent and entities. Recommendations should still be validated against measurable behavior and business outcomes.

  • Artificial Intelligence (AI) use in ecommerce funnel analytics arnaud fischer digital marketing consulting montreal

    AI for eCommerce Funnel Analytics: From Signals to Measurable Optimization

    January 28, 2023

    3 min

    Updated September 2026: AI can surface funnel anomalies and optimization hypotheses across acquisition, product and checkout journeys, but recommendations should be validated against conversion quality and business economics.

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