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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

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    AI for SEO + GEO: Practical Website Optimization Beyond Keywords

    February 28, 2023

    2 min

    Updated September 2026: AI can support technical audits, intent analysis, entity coverage and content optimization, but search visibility still depends on accessibility, evidence, authority and measurement.

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    AI Marketing Best Practices: Context, Governance and Measurable Outcomes

    February 27, 2023

    2 min

    Updated September 2026: Strong AI marketing starts with clear goals, approved context, measurable baselines and defined Human Command. Scale automation only where evidence and governance support it.

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    AI and Programmatic Advertising: Automation with Accountability

    February 24, 2023

    2 min

    Updated September 2026: Programmatic AI can optimize bids, audiences and creative combinations, but material spend and targeting decisions require clear controls, measurement and accountable human review.

  • The impact of computational linguistic, large language models, and information retrieval on digital marketing cannot be overstated. These technologies arnaud fischer digital marketing consulting montreal

    Language Models, Semantics and Information Retrieval in Digital Marketing

    February 21, 2023

    2 min

    Updated September 2026: LLMs and retrieval systems can support research, content and search workflows, but useful outputs require approved context, source quality, evaluation and human review.

  • Server-Side Tagging_ The Ultimate Guide digital marketing consulting montreal arnaud fischer

    Server-Side Tagging: Privacy-Aware Measurement Infrastructure for Marketing

    February 20, 2023

    2 min

    Updated September 2026: Server-side tagging can improve control over measurement and data flows, but it does not replace consent, governance or validation. Treat tagging as infrastructure for trustworthy analytics and optimization.

  • Digital Marketing and Artificial intelligence (AI) technology consulting in Montreal, Canada arnaud fischer consulting

    AI Marketing Consulting: From Local Expertise to Scalable Operating Systems

    February 17, 2023

    3 min

    Updated September 2026: AI marketing consulting has evolved from tool selection toward operating design, connecting strategy, workflows, measurement, governance and Human Command across markets.

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