Performance-Based Ads to Increase in ‘09
February 16, 2009
0 min
B2B marketers to increase spending on performance-based ads in '09 at the expense of traditional display ads[...]
Search is the economy … stupid!
February 9, 2009
1 min
All sectors of advertising, marketing services and media trimmed jobs in Dec. except internet-media companies and web-search[...]
Search growth slowing, only part of the picture
February 6, 2009
1 min
US search advertising spending fell 8% in Q4 '08, according to firm Efficient Frontier.Reductions among smaller companies[...]
Optimistic European ad spend outlook
February 6, 2009
1 min
Search will fare best as interactive marketers focus on highly accountable direct response advertising, while display advertising[...]
Online advertising revenues pick up in Q4 ’08
February 5, 2009
1 min
Interesting perspective from Erick Schonfeld, TechCrunch. After a full year of slowing growth, the combined ad revenues of Google,[...]
Online retail at $156B in ’09
February 4, 2009
1 min
Online retail sales expected to rise 11% to $156 billion this year, excluding travel, according to Forrester ResearchMajority[...]
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