10.5% Rebound In U.S. Display Advertising in 2010
January 6, 2010
1 min
In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. The[...]
1/3 annonceurs français ont accru leurs dépenses en ligne en ’09
December 13, 2009
1 min
Malgré la crise, 36% des annonceurs français ont augmenté leurs dépenses en ligne en 2009, selon la[...]
U.S. Online Holiday Spending Reaches $16 Billion for First 36 Days of the November-December Shopping Season
December 11, 2009
0 min
For the holiday season-to-date, nearly $16 billion has been spent online, a 3% increase versus the corresponding[...]
Online Will Take More Ad Dollars Than Newspapers By 2015
December 11, 2009
0 min
Three industry forecasts are raising their expectations for next year’s ad spend…Magna Global is predicting a 6%GroupM[...]
Geotargeted Display to Grow 16% to $1.9B in 2013
December 11, 2009
0 min
Though the bulk of today’s geotarged ad sales take place in the search arena, the geotargeted display[...]
86% of Companies Plan Social Media Budget Bumps
December 11, 2009
1 min
The majority of companies in a recent survey are planning to invest more in social media next[...]
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