
Which Trends & Tech Do Marketers Think Are Most Overhyped?
March 10, 2020
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Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their[...]

7 Considerations for Building a Martech Roadmap
March 10, 2020
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A technology business plan isn't any good without a roadmap. A marketing technology (martech) roadmap can help[...]

Five technology + trends changing digital marketing in 2020
March 10, 2020
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30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing[...]

AI in Digital Marketing: A Paradigm Shift in Advertising
March 1, 2020
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By 2021, 80% of emerging technologies will have AI foundations. And by 2023, artificial intelligence and deep[...]

97% of Marketers Believe AI Plays a Key Role in CX Transformation
March 1, 2020
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An overwhelming 71 percent of respondents report their company measures the ROI of an AI project using[...]

‘Cookie apocalypse’ forces profound changes in online advertising
March 1, 2020
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