- Average click fraud rate was 16% for Q3 ’08, down slightly from the 16.2% reported for both Q2 2008 and Q3 2007.
- Average click fraud rate of PPC advertisements in Google AdSense and the Yahoo Publisher Network was 27.1%, down from 27.6% for Q2 ’08.
- Traffic from botnets responsible for 27.6% of all click fraud traffic in Q3 ’08, up from 25.2% for Q2 ’08.
- Click fraud originating from countries outside North America came from Russia 4.9%, France 4.8% and the U.K. 3.5%.
Share this article
Latest Insights
mAI Intelligence Briefing
Practical insights on AI marketing systems, decision intelligence, governance and the evolution of the mAI Framework.
Categories
Explore mAI
See how the AI Marketing OS, AI Marketing Brain and Human Command connect strategy, execution, measurement and governance.
