A couple interesting reports out today
- Total dollars spent on Internet advertising will continue to increase, the Rubicon Project
- Millions shifted from traditional advertising budgets into online
- Web advertising a global industry less subject to any one country’s economy
And On the other hand,
- JP Morgan issued an advisory to investors attributing the downgrade to “further economic deterioration” weakening demand from online advertisers.
- Calling for an annual rate of online advertising growth of 25% in ’07 and 13% in ’09 from 28% and 19%.
- CPMs to remain depressed and sell-through rates will worsen.
- Lowering fiscal ’08 and fiscal ’09 domestic display to $7.95 billion (11% growth) and $8.45 billion (6% growth) from $8.15 billion (14% growth) and $9.43 billion (16% growth).
- Lowered U.S. search growth estimates to 23.4% in ’08 ad 17.3% in ’09 from 27.4% and 25.5%.
- Global search ad market expected to expand 34% in ’08 vs. 36%.
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