According to the AdPrice Index, Q4 ’08 reflected a sizable decline in online display ad pricing compared Q4 ’07 but the drop leveled off from the previous quarter.
- Rates on small, medium and large websites decreased 52%, 23%, and 54%.
- Business & Finance suffered the most, falling 61% from an average ad rate of $2.13 in Q4 ’07 to $0.83 in 4Q08.
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