Interactive advertising is heading for growth over the next seven years, according to Forrester Research Interactive Advertising Forecast.
Interactive online advertising (display, email, mobile, search, and social media) will experience a 17% CAGR, totaling almost $55 billion in spending over the next seven years.
Five key online advertising channels will see the following 7-year CAGR, according to the report:
  1. social media – 34%
  2. mobile – 27%
  3. display – 17%
  4. search – 15%
  5. email – 11%
Overall interactive advertising spend will grow an estimated 10% – from 9% of all ad spending in 2008 to 19% in ’14.
Published On: April 28th, 2009 / Categories: Uncategorized /

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