“The upfront was historic,” Fox Corp. CEO Lachlan Murdoch said Sept. 14 during a Bank of America conference, calling the market “tremendously strong.” Discovery touted its “most successful upfront ever,” and NBCUniversal trumpeted double-digit pricing and volume growth. But the endless superlatives obscure a business in transition as consumers and companies shift from linear television to streaming. Then there’s the measurement fiasco: the networks’ war with Nielsen, which has provided TV ad currency metrics for 60 years.

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