Snapshot
- Its AI-driven technology offers a revolution in onscreen advertising
- Offers brand owners a new forum in a post-tracking cookies world
- Addressable market worth as much as £85bn
- Company headed towards an inflexion point in its commercial journey
Digital advertising is changing irrevocably. Apple’s Safari browser and Mozilla’s Firefox already block third-party cookies. Google, while delaying a similar move until the end of 2023, will very likely follow suit.
Why is this important? Cookies, those pesky pieces of code that are planted in a user’s browser to log which websites they visit, help personalise advertising. Or put another way, they are the not-so-secret sauce for the purveyors and users of online marketing.
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