Health above all!

We must now reach past the shock stage. COVID-19 is having a sweeping impact on business. COVID-19 is accelerating digital marketing transformation and automation.

User behavior has shifted

• Lives have been massively disrupted, and digital channels are ever-present.
• Clients, prospects and consumers still reachable, more interested in engaging across digital channels.
• Consumers turn to e-commerce for goods historically purchased in person.
• All looking for brands to trust. Brands of the next 10 years are being built now.

Brands adapting quickly will succeed

• Brands that pivot and there now, build loyal and lasting relationships.
• Brands turning to channels that perform, shifting traditional marketing to digital.
• Less travel, less trade shows, more online.

While every business model is unique, now is a good time to reassess and double down on digital marketing fundamentals:

Digital Marketing Strategic Planning

• Acknowledge the shift and impact on Value Proposition, Audiences, Messaging.
• Assess tone (empathy & authority) & review assets.
• Embrace digital & automation.
• Gear up for coming out strong on the other side.

Programmatic Advertising

• Audit Web analytics, media spend & attribution models.
• Review performance metrics, be willing to pivot, and shift media investments earlier in consumer journey, brand awareness & engagement.
• Pause if needed, at a minimum keeping the lights on for brand traffic.

Search Engine Optimization (SEO)

• Monitor demand-side behaviors.
• Audit technical SEO & Align keyword optimization
• Produce content, communicating means we’re all media businesses.

Marketing Technology Stack

• Evaluate your martech budget
• Rationalize Platforms
• Invest in CRM / Customer Data Platforms.
• Audit end-to-end tracking.
• Marketing automation initiatives.

Social Media … open for business !

• Business Continuity must be part of the war effort.
• Maintain dialogue with your customers.
• Use employees to activate social media multiplier effect.

Stay Safe!