Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs.
Amy Gesenhues on February 6, 2020 at 12:05 pm
U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according to a Winterberry Group forecast. The growing investment underscores the function of identity programs in marketers’ customer experience and people-based marketing initiatives.
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