While the traditional US TV Upfront market is expected to stabilize, it is spending on connected TV (CTV) and digital video advertising that is truly set to soar, according to exclusive eMarketer data. Tubi, Pluto TV, Roku, Hulu and YouTube are expected to be flush with committed dollars while the broadcasters will enjoy a return to pre-pandemic spending.
Tubi, Pluto TV, Hulu and Roku are going to have a very lucrative Upfront season, according to new exclusive eMarketer data. US CTV Upfront spending is expected to double this year to $4.5bn. The figure is comprised of dollars committed in advance to ad-supported video-on-demand services (AVOD) including spending from the TV Upfronts, the IAB NewFronts and other meetings and events.
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