Three industry forecasts are raising their expectations for next year’s ad spend…

• Magna Global is predicting a 6%
• GroupM just 0.8%
• ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months to 0.9%%. The net was the only medium to attract more money in 2009 in Zenith’s figures. It’s now on track for more modest but consistent growth pace of 9.5% (2010), 12% (2011) and 13% (2012).