The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, Econsultancy and bigmouthmedia.

• 86% plan to spend more money on social media in ’10
• 54% saying the lack of resources is a significant problem
• 90% say social media is taking up more time internally than a year ago
• 88% of execs at US non-profit organizations are currently experimenting with social media
• Only  51% report using it actively
• 79% are uncertain about how to demonstrate its value for their organization
• 52% of companies who are heavily involved in social media marketing say that they have gained real value
• Twitter is now the most widely adopted social media tactic, used by 78% of company respondents and 74% of agency respondents
• 62% say they are using the micro-blogging site for publicizing new content
• 54% are using the channel for marketing or brand monitoring
• 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries
• 25% say they use Twitter as a customer feedback tool
• 31% saying that there are “tremendous opportunities” available