Advertising spending around the world forecasted to drop 0.2% to $458 billion in ’09, compared with ’08. First decline in global advertising spending since ’01’s 3% decline. Internet ad spending is the only significant growth area despite a projected 5% increase in ’09, down from an expected 16% growth this year.
- Ad spending in the US will fall 3% to $157 billion in ’09 – WPP’s GroupM
- Interpublic’s Magna unit predicts the U.S. ad economy would shrink 3.0% in ’09, twice as good as the ZenithOptimedia’s -6.2% forecast.
- Western Europe expected to fall to $113 billion
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