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  • Shared ownership and control of online platforms is the way forward Nov 8th 2021 BY LI JIN: CO-FOUNDER AT VARIANT FUND AND FOUNDER OF ATELIER VENTURES Imagine a world in which Facebook is owned and operated by its users, who vote to decide its policies on content moderation and data collection. Those users—whose photos, videos and other posts give Facebook its value—collectively co-own the platform, and the earliest adopters have seen the value of their stakes appreciate greatly as it has grown in scale. A core team works day-to-day on platform development, but product strategy and resource allocation are decided upon by all. This imagined future sounds radically different from today’s digital world. But it is closer than you might think. Li Jin on the future of the creator economy | The Economist
    Li Jin on the future of the creator economy
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    Li Jin on the future of the creator economy

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    Li Jin on the future of the creator economy

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    Getting started with building an audience in the creator economy
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    Getting started with building an audience in the creator economy

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    Getting started with building an audience in the creator economy

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    How Product Placement Works

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    How Product Placement Works

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    YouTube Makes Its Ads on Connected Television Platforms Shoppable

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    Welcome to the TikTok Economy

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    Welcome to the TikTok Economy

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    TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval
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    TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

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    TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

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    TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
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    TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

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    TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

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    How Mars measures the emotional impact of video ads using AI tech

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    How Mars measures the emotional impact of video ads using AI tech

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    Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies
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    Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies

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    Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies

  • chief martech arnaud fischer digital amrekting consultant
    47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
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    47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

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    47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

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