Media Marketplaces and the Future of Digital Media
August 20, 2020
0 min
Media marketplaces are businesses that monetize attention. They connect content producers with audiences. Sometimes revenues come from[...]
The larger your martech stack, the better your marketing performance? Maybe
August 20, 2020
0 min
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner,[...]
US B2B Digital Advertising 2020
August 20, 2020
0 min
Executive Summary While growth in the larger digital ad market has come to a stall during the[...]
How In-House Became The Norm For Programmatic Media-Buying
August 6, 2020
0 min
When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm[...]
U.S. Ad Economy Outpaces GDP During Q2 And First Half
August 6, 2020
0 min
Nearly two quarters into the U.S. economic recession, advertising appears to be outpacing the U.S. economy, according[...]
Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
August 6, 2020
1 min
The advertising industry is forming a new organization that aims to convince browser and platform developers, including[...]
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