• the drum marketing arnaud fischer

    10 benefits of programmatic advertising to add to your media mix

    June 6, 2021

    1 min

    S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains[...]

  • Mediapost arnaud fischer digital marketing consultant

    What NFTs Mean For Advertising, Content, Alternative Revenue

    June 6, 2021

    1 min

    NFTs, or non-fungible tokens, are a new type of digital asset where ownership is recorded on a[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    Key Takeways From the Google Marketing Livestream

    June 6, 2021

    0 min

    At the Google Marketing Livestream, Google announced new features & rollouts of existing tools for advertisers. Here are[...]

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  • search engine journal arnaud fscher digital marketing consultant montreal

    Google FloC Explained: A Guide for Marketers

    June 6, 2021

    1 min

    This guide is a one stop shop for everything that you need to know about FLoC: what[...]

  • eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn

    May 23, 2021

    1 min

    While the traditional US TV Upfront market is expected to stabilize, it is spending on connected TV[...]

  • CTV’s Share Of Video Ad Impressions Surpassed 40% In Q1

    May 23, 2021

    0 min

    by Karlene Lukovitz  @KLmarketdaily, May 18, 2021 The share of impressions served to CTV rose from to 41% in[...]

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