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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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AI Marketing in 2023: What Endured, What Changed and What We Learned
January 15, 2023
3 min
Updated September 2026: This retrospective is retained for historical context. The durable lesson from 2023 is that AI tools became easier to access, while governance, integration and measurement became more important, not less.
Search Marketing Trends from 2023: What Endured into AI Search
January 2, 2023
1 min
Updated September 2026: A historical look at 2023 search trends, reframed around durable lessons for SEO, GEO, first-party measurement and evidence-led optimization rather than time-bound predictions.
Ad Tech Trends from 2023: What Endured in AI-Driven Advertising
January 2, 2023
1 min
Updated September 2026: This 2023 retrospective is preserved for historical context. Durable themes include automation, measurement quality, privacy-aware data use and human governance of material media decisions.
Mark Zuckerberg announces new creator monetization tools for Facebook and Instagram
June 29, 2022
1 min
Outlined in a seven-part threaded Facebook post, the plan puts more money in creators’ pockets. Here’s what[...]
Googlebot will crawl and index the first 15MB of content per page
June 29, 2022
0 min
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first[...]
YouTube Video Ad Spend Up 57% QoQ, to $482M, In Q1 2022
June 29, 2022
0 min
Spending on online YouTube video ads alone reached $482 million in this year’s first quarter, up 57%, from $307 million in Q4 2021, according to a new analysis by MediaRadar. MediaRadar’s sampling from traditional websites and YouTube shows (not…
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