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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • AdTech Hub Digital Marketing AI Framework Arnaud Fischer

    From AdTech Hub to mAI: The Evolution Toward an AI Marketing OS

    October 15, 2023

    2 min

    Updated September 2026: This legacy article is retained as part of marktgAI’s evolution. The current mAI Framework connects the AI Marketing OS, AI Marketing Brain, Human Command and measurable P² outcomes.

  • Digital Marketing AI Audit arnaud fischer consulting montreal

    AI Marketing Audit: A Step-by-Step Workflow, Governance and Measurement Review

    October 2, 2023

    3 min

    Updated September 2026: Audit AI marketing across strategy, workflows, data, tools, measurement and governance. Prioritize opportunities by business value and risk, then measure Productivity, Precision and Trust against a baseline.

  • arnaud fischer AI in Digital Marketing 101 What is it and How Does it Work

    AI in Digital Marketing 101: Systems, Models and Human Decision Rights

    September 28, 2023

    3 min

    Updated September 2026: Learn the foundations of AI in digital marketing without the hype: what models can support, where workflow context matters, how Human Command works and which P² metrics show whether adoption is useful.

  • Unleashing the Creative Power of Generative AI in Marketing and Advertising arnaud fischer digital marketing ai montreal canada

    Generative AI for Marketing Creative: Scale Ideas with Brand Governance

    September 19, 2023

    3 min

    Updated September 2026: Generative AI can accelerate concepts, copy and adaptation, but brand-critical creative needs approved context, evidence and human review. Measure production efficiency separately from campaign performance.

  • How AI Can Optimize Website Content for Search Engines arnaud fischer digital marketing consultant AI montreal

    AI for SEO + GEO: Optimizing Content for Search and Answer Engines

    September 13, 2023

    4 min

    Updated September 2026: AI can support research, structure, entity coverage and optimization, but visibility depends on useful content, technical accessibility, evidence and authority. Treat GEO as complementary to SEO, not a ranking shortcut.

  • arnaud_fischer_intersection_of_marketing_strategic_planning_digital_marketing and AI

    AI for Programmatic Advertising: Governed Optimization for Marketers and Agencies

    August 22, 2023

    2 min

    Updated September 2026: AI can support programmatic bidding, audience analysis and creative testing, but material spend and targeting decisions need defined controls. Measure efficiency and performance against transparent baselines.

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