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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • Digital Marketing\ Artificial intelligence AI in 2024 arnaud fischer ai

    AI Marketing in 2024: What Changed and What Still Matters

    January 29, 2024

    2 min

    Updated September 2026: This 2024 retrospective is preserved for historical context. Durable lessons include workflow integration, measurement quality, governance and accountable human decision-making.

  • Exploring the Impact of AI on Customer Lifetime Value CLV Strategies for Long Term Engagement arnaud fischer

    AI and Customer Lifetime Value: Signals, Retention and Responsible Personalization

    January 22, 2024

    2 min

    Updated September 2026: AI can help synthesize lifecycle signals and prioritize retention hypotheses, but CLV is a modeled business metric, not an AI guarantee. Use governed data, documented assumptions and measured experiments.

  • AI Enhanced Best Practices for Data Driven Attribution Modeling arnaud fischer consultant

    AI-Assisted Attribution: Better Evidence for Marketing Decisions

    January 16, 2024

    3 min

    Updated September 2026: AI can support attribution analysis, anomaly detection and scenario comparison, but attribution remains model-dependent. The mAI approach documents assumptions and uses attribution as decision evidence rather than causal certainty.

  • Revolutionizing eCommerce with AI Merging Digital Marketing and Retail Innovation arnaud fischer montreal

    AI for eCommerce: Connecting Retail Signals to Governed Optimization

    December 18, 2023

    2 min

    Updated September 2026: AI can connect product, customer, media and lifecycle signals, but useful eCommerce optimization depends on reliable data, measurement and Human Command for material decisions.

  • Harnessing AI for Transformative Digital Marketing Strategies in Canada's Top Corporations arnaud fischer consultant montreal canada

    AI Marketing for Canadian Enterprises: Governance, Context and Measurable Scale

    December 13, 2023

    2 min

    Updated September 2026: Enterprise AI marketing in Canada requires more than automation. Connect approved context, workflows, measurement and implementation-specific governance while keeping consequential decisions human-led.

  • How Marketing Students Can Surf to Success in an AI-Driven World Arnaud Fischer

    AI Skills for Marketing Students: Context, Measurement and Human Judgment

    November 20, 2023

    3 min

    Updated September 2026: Marketing students need more than prompting skills. Learn how AI supports research and execution while developing judgment in strategy, evidence, measurement, governance and responsible use.

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