Online retail sales expected to rise 11% to $156 billion this year, excluding travel, according to Forrester Research
- Majority of online retail spending growth in ’09 at the expense of physical stores because i) easier to comparison shop and ii) find what they’re looking for.
- Overall growth rate slows down from 13% in ’08, totaling $141 billion
- Online sales to make up 7% of overall retail revenue in ’09, compared with 6% in ’08.
- Amazon primed to benefit. However, some big retailers with a Web presence, such as Best Buy Co. and Macy’s Inc., could continue to capture a disproportionate share, since consumers are familiar with those brand names.
Share this article
Latest Insights
mAI Intelligence Briefing
Practical insights on AI marketing systems, decision intelligence, governance and the evolution of the mAI Framework.
Categories
Explore mAI
See how the AI Marketing OS, AI Marketing Brain and Human Command connect strategy, execution, measurement and governance.
