Spending on online YouTube video ads alone reached $482 million in this year’s first quarter — up 57%, from $307 million, in Q4 2021, according to a new analysis by MediaRadar.
MediaRadar’s sampling from traditional websites and YouTube shows (not including streaming video platforms or social media) found total online video ad spend across the platforms of $5.5 billion during Q1 — up 30% versus $4.2 billion in Q4.
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