In a seven-part threaded post yesterday, Facebook founder Mark Zuckerberg outlined near-future plans that aim to enhance opportunities for influencers and digital creators to earn money by posting on both Facebook and its Meta-owned sister platform Instagram. The announcement includes opening up the Facebook Stars token tipping system to all eligible creators, expanding the Reels Plays Bonus program to more creators, and launching a Instagram Creator Marketplace to help connect sponsors with publishers for brand partnerships.