What is the metaverse? What will it mean for marketing and martech?
Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi, Wistia CEO Chris Savage, and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.)
The video of our discussion is included below, but here the main points I took away from our session:
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