The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. But as we wrap the year, it’s become clear that “normal” is a thing of the past.

This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t work tomorrow. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022.

Less data, more privacy and the return of growth hacking

In April 2021, Apple rolled out iOS 14.5, which made it so that apps required your permission to track your online behavior and serve personalized ads. Predictably, most users didn’t think twice before opting out. Suddenly, the user-level tracking data central to effective audience targeting and marketing attribution was restricted.

3 disruptive trends that will shape marketing in 2022 | TechCrunch