Product Placement has been around at least since Jules Verne mentioned commercial maritime companies in his works (1873), or Manet integrated beer product placements to his painting of Les Folies bergeres (1882). Fast forward to 2024, product placement is a $33 billion business.
Product placement is complicated and inaccessible, on top of an uncharted negotiation and integration process.
Read more: How Product Placement Works
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