AdWeek logo Arnaud Fischer Digital Marketing consultant

The Google-owned video site extended its video action campaigns to CTV

By David Cohen.    OCTOBER 4, 2021

YouTube said Monday that it is expanding its video action campaigns to connected television platforms in order to make its ads on those platforms more shoppable.

Video action campaigns combine inventory from across Google and YouTube video partners, with CTV joining the mix Monday.

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Published On: October 17th, 2021 / Categories: Uncategorized /

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