After steep declines in 2020 due to pandemic realities, ad budgets are projected to increase in every quarter of 2021. (IPG Magna) With ad avoidance at an all-time high, however, the question of where and how to reach consumers is again top-of-mind for marketers. Additionally, cable/satellite subscriptions continue to decline at accelerating rates as streaming services skyrocket. Consumers are voting with their wallets and choosing ad-free environments where commercials are nowhere to be found.