by Karlene Lukovitz @KLmarketdaily, May 18, 2021
The share of impressions served to CTV rose from to 41% in first-quarter 2021 — up from 35% in Q4 2020, according to Extreme Reach’s Video Benchmarks Report for the latest quarter.
That was the highest CTV share recorded since 2019.
The report includes ad performance data for impressions served from its creative asset management AdBridge platform to CTV, desktop, and mobile devices. The data tracks campaigns for a diverse set of brands across multiple categories.
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