In recent months, ecommerce penetration in Mexico has been 39%, with a growth projection of 55% by the end of the year. As a result, digital ad spend this year will be 12% higher than in 2019, but are we really prepared to perform better when we need more ad spend ?

When we refer to a successful business model, we think of innovation and the best identification of opportunities, as well as investment plans; However, this may be insufficient, especially when we talk about managing and taking advantage of high consumption seasons such as the one that began with the Good End and that will end with the Three Kings season in the first week of 2021. To ensure that each ecommerce project be sustainable and generate new and more connections to be able to maintain in low seasons, a digital marketing strategy optimized for each season will undoubtedly be necessary.

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