Media marketplaces are businesses that monetize attention.
They connect content producers with audiences. Sometimes revenues come from advertisers, sometimes audiences pay, sometimes both. The first media marketplaces were newspapers that ran ads starting in 1625.
In the most recent 20 years, digital media marketplaces have become some of the most iconic names in consumer tech. You might not think WhatsApp and Netflix are in the same category, but they are when you look at the underlying mechanisms.
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