Executive Summary
While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.
How has the coronavirus pandemic affected US B2B digital advertising?
When B2B marketers could no longer connect with buyers in person, digital ads had to work overtime and have been a primary touchpoint to get in front of targeted audiences. We estimate that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019.
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