media post digital marketing arnaud Fischer consulting

Nearly two quarters into the U.S. economic recession, advertising appears to be outpacing the U.S. economy, according to an analysis of data from the U.S. Bureau of Economic Analysis (BEA) and Standard Media Index (SMI).

The BEA Thursday released estimates that real GDP (gross domestic product) contracted 32.9% during the second quarter of the year, following a contraction of 5% during the first quarter.

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Published On: August 6th, 2020 / Categories: Uncategorized /

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