Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.

As the coronavirus outbreak continues to disrupt routine work processes, it’s no longer business as usual for many of the marketing technologists managing customer data platforms.

“Many organizations have had to make the decision to do more with less and this includes resources that have been laid off or furloughed,” said Elizabeth Marshall, director of solution consulting for the CDP Tealium, “These decisions cause an organization to take a tough look at inspecting their people, processes and technology.”

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