If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace.
Pamela Parker on April 9, 2020 at 5:10 pm
Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.
Combined, the core features offered by most B2B marketing automation platforms include:
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