We have compiled various stats, facts and insights into what is happening in the world of marketing last week.

30-second summary:

According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%.
eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising.
Not surprisingly, a new report from streaming media intelligence provider Conviva – finds that streaming during the pandemic has climbed sharply (26%) in the U.S.
Global Web Index found that – while almost 45% of global consumers are devoting more time to social media – over 10% are also creating and uploading videos themselves.

Read more …

 

Published On: April 12th, 2020 / Categories: Uncategorized /

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