Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic.
Share this article
Latest Insights
mAI Intelligence Briefing
Practical insights on AI marketing systems, decision intelligence, governance and the evolution of the mAI Framework.
Categories
Explore mAI
See how the AI Marketing OS, AI Marketing Brain and Human Command connect strategy, execution, measurement and governance.
