Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau.
The finding is important, because the IAB to date has eschewed official estimates for programmatic in its regular ongoing tracking of digital advertising spending in its quarterly Internet Ad Revenue Report.
Share this article
Follow us
Popular Posts
Newsletter
Stay Updated with the Latest Insights. Get the latest AI-driven marketing tips and trends straight to your inbox.
Categories
Featured Resource
Download Our AI Marketing eBook. Enhance your marketing strategy with insights and tips from our comprehensive eBook
Get Started Today!
Fill out the form to connect with our experts and unlock your marketing potential.
“marktgAI was born from a passion for innovation and a desire to transform the marketing landscape.”
