Boy, did I kick a hornet’s nest.

A couple of weeks ago, I shared an article from MIT Sloan Management Review, Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. A quick summary:

As a result of easy-to-acquire SaaS tools and pressure to harness the relatively unknown possibilities of emerging technologies before competitors do, companies are increasingly bypassing the heavyweight “requirements gathering” processes of classic enterprise IT and, instead, more quickly trying new software apps to see what works. Some of these adoptions iterate and evolve. Some get tossed on the scrap heap. But speed and a test-and-learn approach are favored.

Crikey, were there polarized comments in reaction to that share!

Read more …

 

Published On: January 3rd, 2020 / Categories: News /

Share this article

Follow us

Popular Posts

Newsletter

Stay Updated with the Latest Insights. Get the latest AI-driven marketing tips and trends straight to your inbox.

Categories

Featured Resource

Download Our AI Marketing eBook. Enhance your marketing strategy with insights and tips from our comprehensive eBook

Get Started Today!

Fill out the form to connect with our experts and unlock your marketing potential.

“marktgAI was born from a passion for innovation and a desire to transform the marketing landscape.”

Arnaud Fischer

Your information is secure and will never be shared with third parties. Read our privacy policy.