{"id":20878,"date":"2025-08-18T15:47:40","date_gmt":"2025-08-18T19:47:40","guid":{"rendered":"https:\/\/marktg.ai\/?p=20878"},"modified":"2025-08-18T15:54:04","modified_gmt":"2025-08-18T19:54:04","slug":"de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde","status":"publish","type":"post","link":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/","title":{"rendered":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde"},"content":{"rendered":"<h2>Les esprits derri\u00e8re la machine : comment nous enseignons le marketing \u00e0 l\u2019IA chez marktgAI<\/h2>\n<p>Chez <strong>marktgAI<\/strong>, nous ne construisons pas seulement des outils d\u2019IA ; nous cultivons de v\u00e9ritables <strong>partenaires marketing intelligents<\/strong>. Le secret de notre puissant <strong>cadre mAI Custom AI Marketing<\/strong> r\u00e9side dans notre approche unique consistant \u00e0 \u00ab \u00e9duquer \u00bb nos mod\u00e8les d\u2019IA. Nous croyons que pour que l\u2019IA r\u00e9volutionne r\u00e9ellement le marketing, elle doit \u00eatre fluide \u00e0 la fois dans les principes intemporels de la discipline et dans les strat\u00e9gies dynamiques de l\u2019\u00e8re num\u00e9rique. Cela signifie que notre IA apprend des ma\u00eetres.<\/p>\n<p>Nous avons d\u00e9velopp\u00e9 une m\u00e9thodologie d\u2019apprentissage compl\u00e8te qui transmet la sagesse des plus grands experts mondiaux du marketing \u00e0 nos mod\u00e8les d\u2019IA, cr\u00e9ant ainsi une puissante synergie entre expertise humaine et intelligence artificielle. Voici comment nous enseignons le marketing \u00e0 nos IA.<\/p>\n<h3>Poser les bases : les principes fondamentaux du marketing<\/h3>\n<p>Tout grand marketeur, qu\u2019il soit humain ou artificiel, a besoin d\u2019une base solide. Nous commen\u00e7ons par former nos mod\u00e8les mAI aux principes fondamentaux de la strat\u00e9gie marketing, en nous appuyant sur les figures qui ont fa\u00e7onn\u00e9 le domaine :<\/p>\n<ul>\n<li><strong>Philip Kotler<\/strong> \u2013 analyse de march\u00e9, segmentation et mod\u00e8le STP<\/li>\n<li><strong>David Aaker<\/strong> \u2013 \u00e9quit\u00e9 et identit\u00e9 de marque<\/li>\n<li><strong>Byron Sharp<\/strong> \u2013 marketing bas\u00e9 sur les preuves et lois de croissance des marques<\/li>\n<li><strong>Al Ries &amp; Jack Trout<\/strong> \u2013 th\u00e9orie du positionnement et strat\u00e9gie concurrentielle<\/li>\n<\/ul>\n<p>En enracinant notre IA dans ces concepts fondamentaux, nous garantissons que ses recommandations strat\u00e9giques ne sont pas seulement fond\u00e9es sur des donn\u00e9es, mais aussi sur une logique marketing \u00e9prouv\u00e9e.<\/p>\n<h3>Comprendre l\u2019\u00e9l\u00e9ment humain : comportement du consommateur et storytelling<\/h3>\n<p>Pour r\u00e9ellement toucher une audience, le marketing doit rester centr\u00e9 sur l\u2019humain. C\u2019est pourquoi nous formons nos IA \u00e0 la psychologie du consommateur et \u00e0 l\u2019art du storytelling.<\/p>\n<ul>\n<li><strong>Robert Cialdini<\/strong> \u2013 principes de persuasion et d\u2019influence comportementale<\/li>\n<li><strong>Seth Godin<\/strong> \u2013 marketing de permission, storytelling et diff\u00e9renciation<\/li>\n<li><strong>Donald Miller<\/strong> \u2013 cadre StoryBrand pour des messages centr\u00e9s sur le client<\/li>\n<li><strong>Jonah Berger<\/strong> \u2013 cadres de viralit\u00e9 et principes de diffusion sociale (STEPPS)<\/li>\n<\/ul>\n<p>Cette focalisation sur l\u2019humain permet \u00e0 notre IA d\u2019aller au-del\u00e0 de l\u2019automatisation pour cr\u00e9er un marketing qui forge des connexions authentiques.<\/p>\n<h3>Ma\u00eetriser le paysage digital<\/h3>\n<p>Le marketing moderne est avant tout digital. Nos mod\u00e8les mAI sont entra\u00een\u00e9s sur les frameworks, plateformes et canaux de performance les plus r\u00e9cents :<\/p>\n<ul>\n<li><strong>Avinash Kaushik<\/strong> \u2013 analytics digital et mod\u00e9lisation des KPI<\/li>\n<li><strong>Neil Patel &amp; Rand Fishkin<\/strong> \u2013 strat\u00e9gies SEO et optimisation de contenu<\/li>\n<li><strong>Brian Halligan &amp; Dharmesh Shah (HubSpot)<\/strong> \u2013 m\u00e9thodologie inbound marketing<\/li>\n<li><strong>Ann Handley<\/strong> \u2013 excellence en content marketing et storytelling de marque<\/li>\n<\/ul>\n<p>Cela permet \u00e0 nos mod\u00e8les de g\u00e9n\u00e9rer des r\u00e9sultats mesurables et \u00e9volutifs sur les canaux organiques, payants et propri\u00e9taires.<\/p>\n<h3>Int\u00e9grer le martech, la conformit\u00e9 et les tendances \u00e9mergentes<\/h3>\n<p>Notre cadre mAI n\u2019est pas seulement \u00ab th\u00e9orique \u00bb. Il est aussi :<\/p>\n<ul>\n<li><strong>Compl\u00e8tement int\u00e9gr\u00e9<\/strong> aux stacks martech (CRM, GA4, CMS, planification sociale)<\/li>\n<li><strong>Conforme aux r\u00e9glementations<\/strong> (RGPD, CCPA, HIPAA, PIPEDA)<\/li>\n<li><strong>En apprentissage continu<\/strong>, gr\u00e2ce aux signaux de donn\u00e9es, aux retours de performance et aux mises \u00e0 jour strat\u00e9giques<\/li>\n<li><strong>S\u00e9curis\u00e9 par conception<\/strong>, h\u00e9berg\u00e9 dans des environnements IA priv\u00e9s et chiffr\u00e9s, adapt\u00e9s aux besoins des entreprises<\/li>\n<\/ul>\n<p>Nous nous inspirons \u00e9galement de leaders d\u2019opinion tels que <strong>Scott Brinker<\/strong> (architecture martech), <strong>Christopher Penn<\/strong> (IA et marketing) et <strong>Scott Galloway<\/strong> (transformation digitale).<\/p>\n<h3>La diff\u00e9rence marktgAI : votre extension marketing propuls\u00e9e par l\u2019IA<\/h3>\n<p>En formant notre IA sur la sagesse collective des plus grands experts du marketing, nous avons cr\u00e9\u00e9 quelque chose d\u2019unique : un <strong>partenaire marketing IA<\/strong> qui combine profondeur strat\u00e9gique et pr\u00e9cision tactique. Notre cadre mAI ne se contente pas d\u2019ex\u00e9cuter des t\u00e2ches ; il comprend le \u00ab pourquoi \u00bb derri\u00e8re chaque action, ce qui conduit \u00e0 un marketing plus efficace, efficient et percutant.<\/p>\n<p>Cette approche \u00e9ducative est ce qui nous permet de tenir notre promesse : \u00eatre une v\u00e9ritable extension de votre \u00e9quipe, d\u00e9di\u00e9e \u00e0 l\u2019excellence bas\u00e9e sur les donn\u00e9es et \u00e0 l\u2019optimisation continue.<\/p>\n<hr \/>\n<p><strong>Pr\u00eat \u00e0 d\u00e9couvrir la puissance d\u2019une IA form\u00e9e au marketing ?<\/strong><\/p>\n<p>Contactez-nous \u00e0 <a href=\"mailto:info@marktg.ai\">info@marktg.ai<\/a> ou visitez <a href=\"https:\/\/www.marktg.ai\/\">www.marktg.ai<\/a> pour r\u00e9server une consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les esprits derri\u00e8re la machine : comment nous enseignons le marketing \u00e0 l\u2019IA chez marktgAI Chez marktgAI, nous ne construisons pas seulement des outils d\u2019IA ; nous cultivons de v\u00e9ritables [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":20875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[200],"tags":[430,417],"class_list":["post-20878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-ima","tag-modele-personnalise-de-lia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI\" \/>\n<meta property=\"og:description\" content=\"Les esprits derri\u00e8re la machine : comment nous enseignons le marketing \u00e0 l\u2019IA chez marktgAI Chez marktgAI, nous ne construisons pas seulement des outils d\u2019IA ; nous cultivons de v\u00e9ritables [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"marktgAI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marktgai\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-18T19:47:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T19:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Fischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marktgai\" \/>\n<meta name=\"twitter:site\" content=\"@marktgai\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Fischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/\"},\"author\":{\"name\":\"Arnaud Fischer\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/person\\\/233fc9d59b3029065ca3fc54e37400c6\"},\"headline\":\"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde\",\"datePublished\":\"2025-08-18T19:47:40+00:00\",\"dateModified\":\"2025-08-18T19:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/\"},\"wordCount\":741,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1\",\"keywords\":[\"IMA\",\"mod\u00e8le personnalis\u00e9 de l'IA\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/\",\"name\":\"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1\",\"datePublished\":\"2025-08-18T19:47:40+00:00\",\"dateModified\":\"2025-08-18T19:54:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1\",\"width\":1024,\"height\":1024,\"caption\":\"how we teach marketing to ai models by marktgai\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/18\\\/08\\\/2025\\\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/\",\"name\":\"marktgAI\",\"description\":\"Artificial Intelligence Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#organization\",\"name\":\"marktgAI\",\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/marktg.ai\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1\",\"width\":1536,\"height\":480,\"caption\":\"marktgAI\"},\"image\":{\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/marktgai\",\"https:\\\/\\\/x.com\\\/marktgai\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/marktgai\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/#\\\/schema\\\/person\\\/233fc9d59b3029065ca3fc54e37400c6\",\"name\":\"Arnaud Fischer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g\",\"caption\":\"Arnaud Fischer\"},\"sameAs\":[\"https:\\\/\\\/marktg.ai\"],\"url\":\"https:\\\/\\\/marktg.ai\\\/fr\\\/author\\\/arnaud-fischer-m\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/","og_locale":"fr_FR","og_type":"article","og_title":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI","og_description":"Les esprits derri\u00e8re la machine : comment nous enseignons le marketing \u00e0 l\u2019IA chez marktgAI Chez marktgAI, nous ne construisons pas seulement des outils d\u2019IA ; nous cultivons de v\u00e9ritables [...]","og_url":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/","og_site_name":"marktgAI","article_publisher":"https:\/\/www.facebook.com\/marktgai","article_published_time":"2025-08-18T19:47:40+00:00","article_modified_time":"2025-08-18T19:54:04+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg","type":"image\/jpeg"}],"author":"Arnaud Fischer","twitter_card":"summary_large_image","twitter_creator":"@marktgai","twitter_site":"@marktgai","twitter_misc":{"\u00c9crit par":"Arnaud Fischer","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#article","isPartOf":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/"},"author":{"name":"Arnaud Fischer","@id":"https:\/\/marktg.ai\/fr\/#\/schema\/person\/233fc9d59b3029065ca3fc54e37400c6"},"headline":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde","datePublished":"2025-08-18T19:47:40+00:00","dateModified":"2025-08-18T19:54:04+00:00","mainEntityOfPage":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/"},"wordCount":741,"commentCount":0,"publisher":{"@id":"https:\/\/marktg.ai\/fr\/#organization"},"image":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1","keywords":["IMA","mod\u00e8le personnalis\u00e9 de l'IA"],"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/","url":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/","name":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde - marktgAI","isPartOf":{"@id":"https:\/\/marktg.ai\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#primaryimage"},"image":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1","datePublished":"2025-08-18T19:47:40+00:00","dateModified":"2025-08-18T19:54:04+00:00","breadcrumb":{"@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#primaryimage","url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1","contentUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1","width":1024,"height":1024,"caption":"how we teach marketing to ai models by marktgai"},{"@type":"BreadcrumbList","@id":"https:\/\/marktg.ai\/fr\/18\/08\/2025\/de-kotler-a-cialdini-comment-marktgai-apprend-a-lia-a-penser-comme-les-plus-grands-marketeurs-du-monde\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marktg.ai\/fr\/"},{"@type":"ListItem","position":2,"name":"De Kotler \u00e0 Cialdini : Comment marktgAI apprend \u00e0 l\u2019IA \u00e0 penser comme les plus grands marketeurs du monde"}]},{"@type":"WebSite","@id":"https:\/\/marktg.ai\/fr\/#website","url":"https:\/\/marktg.ai\/fr\/","name":"marktgAI","description":"Artificial Intelligence Marketing","publisher":{"@id":"https:\/\/marktg.ai\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marktg.ai\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/marktg.ai\/fr\/#organization","name":"marktgAI","url":"https:\/\/marktg.ai\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/marktg.ai\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1","contentUrl":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2024\/06\/mAI-Logo-long-1.png?fit=1536%2C480&ssl=1","width":1536,"height":480,"caption":"marktgAI"},"image":{"@id":"https:\/\/marktg.ai\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marktgai","https:\/\/x.com\/marktgai","https:\/\/www.linkedin.com\/company\/marktgai\/"]},{"@type":"Person","@id":"https:\/\/marktg.ai\/fr\/#\/schema\/person\/233fc9d59b3029065ca3fc54e37400c6","name":"Arnaud Fischer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c38d0d0744bd2c6767bb25779bbfe2ddc40147c322f4d1142aca02b3bc33a804?s=96&d=mm&r=g","caption":"Arnaud Fischer"},"sameAs":["https:\/\/marktg.ai"],"url":"https:\/\/marktg.ai\/fr\/author\/arnaud-fischer-m\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2025\/08\/AI-Marketing-Scholars-by-marktgAI.jpg?fit=1024%2C1024&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/posts\/20878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/comments?post=20878"}],"version-history":[{"count":1,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/posts\/20878\/revisions"}],"predecessor-version":[{"id":20879,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/posts\/20878\/revisions\/20879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/media\/20875"}],"wp:attachment":[{"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/media?parent=20878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/categories?post=20878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marktg.ai\/fr\/wp-json\/wp\/v2\/tags?post=20878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}