{"id":21565,"date":"2026-02-17T17:50:10","date_gmt":"2026-02-17T21:50:10","guid":{"rendered":"https:\/\/marktg.ai\/borealis-mai-human-led-ai-marketing-intelligence-for-stakeholder-engagement-social-performance-software\/"},"modified":"2026-04-13T10:49:01","modified_gmt":"2026-04-13T14:49:01","slug":"borealis-mai-intelligence-marketing-ia-sur-mesure-pour-les-plateformes-dengagement-des-parties-prenantes","status":"publish","type":"page","link":"https:\/\/marktg.ai\/fr\/borealis-mai-intelligence-marketing-ia-sur-mesure-pour-les-plateformes-dengagement-des-parties-prenantes\/","title":{"rendered":"Borealis mAI \u2013 Intelligence marketing IA sur mesure pour les plateformes d\u2019engagement des parties prenantes"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:30px;--awb-min-height:520px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#002366;--awb-margin-bottom:12px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:48px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:48;line-height:1.2;\"><h1>Borealis mAI<\/h1><\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-color:#6b7280;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h3>Intelligence marketing IA pilot\u00e9e par l\u2019humain pour les plateformes d\u2019engagement des parties prenantes et de performance sociale<\/h3>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:#374151;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:1.6;\">Un mod\u00e8le marketing IA sur mesure con\u00e7u pour aider Borealis \u00e0 d\u00e9velopper son pipeline, acc\u00e9l\u00e9rer l\u2019adoption en entreprise et renforcer son autorit\u00e9 sectorielle \u2014 avec gouvernance, pr\u00e9cision et gestion des risques int\u00e9gr\u00e9es.<\/p><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-has-button-gradient cta-primary\" style=\"--awb-margin-top:0px;--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-padding-top:14px;--awb-padding-right:26px;--awb-padding-bottom:14px;--awb-padding-left:26px;--button_accent_color:FFFFFF;--button_border_color:#24b47e;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0;--button_border_width-right:0;--button_border_width-bottom:0;--button_border_width-left:0;--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:#1877f2;--button_gradient_bottom_color:#1877f2;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:15px;--button_line_height:1.4;--button_typography-letter-spacing:0px;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_self\" title=\"Run it for us (Managed mAI)\" aria-label=\"Run it for us (Managed mAI)\" href=\"https:\/\/marktg.ai\/contact-us\/get-in-touch\/\" id=\"hero-cta-managed\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Run it for us (Managed mAI)<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-has-button-gradient cta-secondary\" style=\"--awb-margin-top:0px;--awb-margin-right:16px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-padding-top:14px;--awb-padding-right:26px;--awb-padding-bottom:14px;--awb-padding-left:26px;--button_accent_color:#1877f2;--button_border_color:#1877f2;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:rgba(0,0,0,0);--button_gradient_bottom_color:rgba(0,0,0,0);--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:15px;--button_line_height:1.4;--button_typography-letter-spacing:0px;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_self\" title=\"Explorer le mod\u00e8le Borealis mAI\" aria-label=\"Explorer le mod\u00e8le Borealis mAI\" href=\"https:\/\/chatgpt.com\/g\/g-673f778273e48191b392ed9f08fb5890-borealis-mai\" id=\"hero-cta-hosted\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Explorer le mod\u00e8le Borealis mAI<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:100%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:12px;\"><img decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"PHAiTO mAI marketing intelligence flow showing input, AI marketing OS, AI marketing brain, and outcomes\n\" title=\"mAI Hero right section\" src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?fit=1024%2C1024&ssl=1\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png\" class=\"lazyload img-responsive wp-image-21424\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%271024%27%20viewBox%3D%270%200%201024%201024%27%3E%3Crect%20width%3D%271024%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=66%2C66&amp;ssl=1 66w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/01\/mAI-Hero-right-section.png?w=1024&amp;ssl=1 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:32px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.2;\"><h2>Qu\u2019est-ce que Borealis mAI ? \u2013 D\u00e9finition du syst\u00e8me<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:32px;\"><p>Borealis mAI est une instance personnalis\u00e9e du cadre mAI de marktgAI, sp\u00e9cialement con\u00e7ue pour soutenir la position de Borealis en tant que plateforme logicielle d\u2019engagement des parties prenantes, de gestion territoriale et de performance sociale.<\/p>\n<p>Il int\u00e8gre :<\/p>\n<ul>\n<li>Le positionnement produit de Borealis, ses cas d\u2019usage (engagement communautaire, gestion fonci\u00e8re, performance ESG\/sociale) et son contexte sectoriel<\/li>\n<li>Une architecture marketing IA en trois piliers<\/li>\n<li>Des m\u00e9canismes d\u2019approbation humaine et de conformit\u00e9 int\u00e9gr\u00e9e (\u00ab compliance by design \u00bb)<\/li>\n<li>Au sein d\u2019une couche unique d\u2019intelligence marketing explicable.<\/li>\n<\/ul>\n<p>Ce mod\u00e8le ne remplace pas les \u00e9quipes.<br \/>\nIl renforce la clart\u00e9 strat\u00e9gique, la pr\u00e9cision d\u2019ex\u00e9cution et la vitesse de mise en march\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"how-phaito-mai-works\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling phaito-mai-architecture\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:30px;--awb-padding-bottom:0px;--awb-padding-left:30px;--awb-margin-top:80px;--awb-margin-bottom:80px;--awb-flex-wrap:wrap;\" id=\"phaito-mai-3-pillar\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:32px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.2;\"><h2>Comment fonctionne Borealis mAI \u2014 L\u2019architecture en 3 piliers<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-color:#002366;--awb-margin-bottom:12px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Pilier 1 \u2014 Intelligence de strat\u00e9gie d\u2019entreprise<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Ce qu\u2019il gouverne<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Le positionnement de cat\u00e9gorie (l\u2019engagement des parties prenantes comme avantage strat\u00e9gique)<\/li>\n<li>La diff\u00e9renciation face aux CRM g\u00e9n\u00e9riques et aux processus manuels<\/li>\n<li>La coh\u00e9rence du positionnement ax\u00e9 sur la confiance, la tra\u00e7abilit\u00e9 et la conformit\u00e9<\/li>\n<li>Les signaux de maturit\u00e9 entreprise (s\u00e9curit\u00e9, auditabilit\u00e9, gouvernance)<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Focus sp\u00e9cifique Borealis<\/p>\n<\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Transformation de l\u2019engagement des parties prenantes en levier strat\u00e9gique<\/li>\n<li>Notion de \u00ab social license to operate \u00bb et gestion des risques sociaux<\/li>\n<li>Documentation, reporting et pr\u00e9paration \u00e0 la diligence raisonnable<\/li>\n<li>Narratif orient\u00e9 preuve, continuit\u00e9 et responsabilit\u00e9<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-text-color:#002366;--awb-margin-bottom:12px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Pilier 2 \u2014 Strat\u00e9gie de marketing digital<\/p>\n<\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Ce qu\u2019il gouverne<\/p>\n<\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Segmentation des ICP et mod\u00e9lisation de l\u2019intention par industrie<\/li>\n<li>Architecture de funnel : notori\u00e9t\u00e9 \u2192 d\u00e9monstration \u2192 \u00e9valuation \u2192 achat \u2192 d\u00e9ploiement<\/li>\n<li>Autorit\u00e9 SEO, GEO et visibilit\u00e9 dans les moteurs IA<\/li>\n<li>Strat\u00e9gie de contenu fond\u00e9e sur la confiance dans des environnements r\u00e9glement\u00e9s<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Focus sp\u00e9cifique Borealis<\/p>\n<\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Industries : mines, \u00e9nergie renouvelable, services publics, transport, gouvernement<\/li>\n<li>Cas d\u2019usage : engagement communautaire, gestion fonci\u00e8re, relations gouvernementales, performance sociale<\/li>\n<li>Cycles d\u00e9cisionnels longs n\u00e9cessitant p\u00e9dagogie, preuve et cr\u00e9dibilit\u00e9<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-text-color:#002366;--awb-margin-bottom:12px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Pilier 3 \u2014 Activation et ex\u00e9cution tactique<\/p>\n<\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Ce qu\u2019il gouverne<\/p>\n<\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Production de contenu, SEO, email de cycle de vie, webinaires et enablement commercial<\/li>\n<li>Acquisition payante \u00e0 forte intention (recherche, retargeting, campagnes cibl\u00e9es)<\/li>\n<li>Mesure de performance et boucles d\u2019optimisation<\/li>\n<li>R\u00e9troaction continue vers la strat\u00e9gie<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-text-color:#16a34a;--awb-margin-bottom:8px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>Focus sp\u00e9cifique Borealis<\/p>\n<\/div><div class=\"fusion-text fusion-text-17 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-margin-bottom:20px;\"><ul>\n<li>Mise en avant de la s\u00e9curit\u00e9, des contr\u00f4les d\u2019acc\u00e8s par r\u00f4le et des pistes d\u2019audit<\/li>\n<li>Parcours de conversion ax\u00e9s sur la d\u00e9monstration et l\u2019impl\u00e9mentation<\/li>\n<li>Parcours d\u2019achat multi-intervenants (op\u00e9rations, ESG, juridique, direction)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"p2-outcomes\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:30px;--awb-padding-bottom:0px;--awb-padding-left:30px;--awb-margin-top:80px;--awb-margin-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:32px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.2;\"><h2>R\u00e9sultats P\u00b2 \u2014 Productivit\u00e9 &amp; Pr\u00e9cision<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#002366;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;--fontSize:42;line-height:1.3;\"><h3>Productivit\u00e9<\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\"><h4>Ce qui s\u2019am\u00e9liore<\/h4>\n<ul>\n<li>Cycles de planification et de lancement plus rapides<\/li>\n<li>R\u00e9duction du travail manuel et des duplications<\/li>\n<li>Acc\u00e9l\u00e9ration des campagnes verticales par industrie<\/li>\n<\/ul>\n<h4>Pourquoi c\u2019est strat\u00e9gique pour Borealis<\/h4>\n<ul>\n<li>Croissance du pipeline sans croissance proportionnelle des ressources<\/li>\n<li>Meilleur alignement produit\u2013marketing\u2013ventes<\/li>\n<li>Coh\u00e9rence mondiale du message dans des environnements complexes<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#002366;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;--fontSize:42;line-height:1.3;\"><h3>Pr\u00e9cision<\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\"><h4>Ce qui s\u2019am\u00e9liore<\/h4>\n<ul>\n<li>Ad\u00e9quation message\u2013march\u00e9 selon industrie et cas d\u2019usage<\/li>\n<li>Qualit\u00e9 sup\u00e9rieure des d\u00e9monstrations et opportunit\u00e9s qualifi\u00e9es<\/li>\n<li>Visibilit\u00e9 SEO et IA renforc\u00e9e autour des th\u00e9matiques d\u2019engagement et de conformit\u00e9<\/li>\n<\/ul>\n<h4>Pourquoi c\u2019est strat\u00e9gique pour Borealis<\/h4>\n<ul>\n<li>Remplacer l\u2019inertie \u00ab CRM g\u00e9n\u00e9rique + Excel \u00bb par une proposition de valeur claire<\/li>\n<li>Renforcer la cr\u00e9dibilit\u00e9 dans des environnements sensibles<\/li>\n<li>Am\u00e9liorer l\u2019efficacit\u00e9 du pipeline et la qualit\u00e9 du cycle de vente<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"governance-trust\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:30px;--awb-padding-bottom:0px;--awb-padding-left:30px;--awb-margin-top:80px;--awb-margin-bottom:80px;--awb-background-color:#f8fafc;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:32px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:65;line-height:1.2;\"><h2>Gouvernance &amp; Confiance \u2014 Int\u00e9gr\u00e9es d\u00e8s la conception<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.6;--awb-text-color:#374151;--awb-max-width:760px;--awb-margin-bottom:48px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Borealis mAI est con\u00e7u pour des environnements marketing de niveau entreprise o\u00f9 transparence, contr\u00f4le et s\u00e9curit\u00e9 sont fondamentaux.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#002366;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.3;\"><h3>Contr\u00f4le humain (Human-in-the-Loop)<\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-21\"><p>Borealis mAI ne fonctionne pas de mani\u00e8re autonome.<\/p>\n<p>Les d\u00e9cisions strat\u00e9giques \u2014 incluant le positionnement, les budgets, la direction cr\u00e9ative et les audiences \u2014 sont valid\u00e9es par des humains avant ex\u00e9cution.<\/p>\n<\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-text-color:#374151;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>La responsabilit\u00e9 humaine est maintenue \u00e0 chaque point critique.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#002366;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.3;\"><h3>Limites des donn\u00e9es &amp; confidentialit\u00e9<\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-23\"><p>Borealis mAI n\u2019ing\u00e8re ni n\u2019expose :<\/p>\n<ul>\n<li>Dossiers confidentiels de parties prenantes<\/li>\n<li>Informations sensibles li\u00e9es aux projets<\/li>\n<li>Syst\u00e8mes internes propri\u00e9taires<\/li>\n<\/ul>\n<p>Le mod\u00e8le op\u00e8re uniquement sur :<\/p>\n<ul>\n<li>Contexte d\u2019affaires approuv\u00e9<\/li>\n<li>Intelligence marketing structur\u00e9e<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-text-color:#374151;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>Toutes les donn\u00e9es demeurent priv\u00e9es, limit\u00e9es \u00e0 leur finalit\u00e9 et sous votre contr\u00f4le.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#002366;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.3;\"><h3>Conformit\u00e9 int\u00e9gr\u00e9e (\u00ab Compliance by Design \u00bb)<\/h3><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-25\"><p>Les r\u00e8gles de gouvernance sont int\u00e9gr\u00e9es directement dans la logique du syst\u00e8me.<\/p>\n<p>Les actions risqu\u00e9es ou non v\u00e9rifiables sont automatiquement signal\u00e9es pour r\u00e9vision humaine.<\/p>\n<\/div><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:15px;--awb-line-height:1.6;--awb-text-color:#1f2937;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:500;\"><p>La conformit\u00e9 est int\u00e9gr\u00e9e par conception \u2014 non ajout\u00e9e apr\u00e8s coup.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\" style=\"--awb-text-color:#002366;--awb-margin-top:48px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>La confiance n\u2019est pas une fonctionnalit\u00e9.<br \/>\nC\u2019est une d\u00e9cision architecturale.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling segment-intelligence\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-right:30px;--awb-padding-bottom:90px;--awb-padding-left:30px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" id=\"phaito-segment-intelligence\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.0;\"><h2>Intelligence sectorielle &amp; parties prenantes (Couche SEO \/ GEO)<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-28 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.6;--awb-text-color:#374151;--awb-max-width:880px;--awb-margin-bottom:36px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Borealis mAI adapte le positionnement et la strat\u00e9gie de croissance selon :<\/p>\n<\/div><div class=\"fusion-tabs fusion-tabs-1 clean nav-is-justified phaito-segment-tabs horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:8px;--awb-title-border-radius-top-right:8px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-content-padding-top:28px;--awb-content-padding-right:28px;--awb-content-padding-bottom:28px;--awb-content-padding-left:28px;--awb-title-padding-top:16px;--awb-title-padding-right:24px;--awb-title-padding-bottom:16px;--awb-title-padding-left:24px;--awb-title-font-size:16px;--awb-title-line-height:1.4;--awb-alignment:start;--awb-inactive-color:#f3f4f6;--awb-title-text-color:#111827;--awb-background-color:var(--awb-color1);--awb-border-color:#e5e7eb;--awb-active-border-color:#003366;--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-style:normal;--awb-title-font-weight:600;\" id=\"phaito-photographer-segments\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9baa0a37e2f747056a0\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-9baa0a37e2f747056a0\" href=\"#tab-9baa0a37e2f747056a0\"><h3 class=\"fusion-tab-heading\">Les \u00e9quipes d\u2019engagement communautaire<\/h3><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-be514ff45ccf1af4a42\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-be514ff45ccf1af4a42\" href=\"#tab-be514ff45ccf1af4a42\"><h3 class=\"fusion-tab-heading\">Les responsables de performance sociale \/ ESG<\/h3><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2846a213fe9d856a05b\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-2846a213fe9d856a05b\" href=\"#tab-2846a213fe9d856a05b\"><h3 class=\"fusion-tab-heading\">Les \u00e9quipes fonci\u00e8res et droit de passage<\/h3><\/a><\/li><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d694db2493e260424af\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-d694db2493e260424af\" href=\"#tab-d694db2493e260424af\"><h3 class=\"fusion-tab-heading\">Les relations gouvernementales et affaires publiques<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-9baa0a37e2f747056a0\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-9baa0a37e2f747056a0\" href=\"#tab-9baa0a37e2f747056a0\"><h3 class=\"fusion-tab-heading\">Les \u00e9quipes d\u2019engagement communautaire<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-9baa0a37e2f747056a0\" id=\"tab-9baa0a37e2f747056a0\"><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-be514ff45ccf1af4a42\" id=\"tab-be514ff45ccf1af4a42\"><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-2846a213fe9d856a05b\" id=\"tab-2846a213fe9d856a05b\"><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-d694db2493e260424af\" id=\"tab-d694db2493e260424af\">\n<p>Your Content Goes Here<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-be514ff45ccf1af4a42\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-be514ff45ccf1af4a42\" href=\"#tab-be514ff45ccf1af4a42\"><h3 class=\"fusion-tab-heading\">Les responsables de performance sociale \/ ESG<\/h3><\/a><\/li><\/ul><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2846a213fe9d856a05b\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-2846a213fe9d856a05b\" href=\"#tab-2846a213fe9d856a05b\"><h3 class=\"fusion-tab-heading\">Les \u00e9quipes fonci\u00e8res et droit de passage<\/h3><\/a><\/li><\/ul><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li  role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d694db2493e260424af\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-d694db2493e260424af\" href=\"#tab-d694db2493e260424af\"><h3 class=\"fusion-tab-heading\">Les relations gouvernementales et affaires publiques<\/h3><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling access-phaito-mai\" style=\"--link_color: #f9fafb;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-right:30px;--awb-padding-bottom:90px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" id=\"access-phaito-mai\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:24px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.0;\"><h2>Acc\u00e9der au mod\u00e8le Borealis mAI<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-29 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.6;--awb-text-color:#374151;--awb-margin-bottom:16px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pour les parties prenantes approuv\u00e9es, Borealis mAI est accessible via un environnement interactif contr\u00f4l\u00e9 d\u00e9montrant comment le mod\u00e8le raisonne, planifie et gouverne les d\u00e9cisions marketing \u2014 sans exposer les syst\u00e8mes internes ni les donn\u00e9es sensibles.<\/p>\n<\/div><div class=\"fusion-text fusion-text-30\"><h4>Ce que permet l\u2019acc\u00e8s<\/h4>\n<\/div><div class=\"fusion-text fusion-text-31\" style=\"--awb-font-size:16px;--awb-line-height:1.6;--awb-text-color:#111827;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>Observer le raisonnement strat\u00e9gique, op\u00e9rationnel et d\u2019optimisation<\/li>\n<li>Comprendre les m\u00e9canismes de gouvernance et d\u2019approbation<\/li>\n<li>Explorer des sorties marketing structur\u00e9es en toute s\u00e9curit\u00e9<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-32\" style=\"--awb-font-size:14px;--awb-text-color:#6b7280;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>L\u2019acc\u00e8s est fourni \u00e0 des fins d\u2019\u00e9valuation et d\u2019alignement \u2014 et non pour une ex\u00e9cution autonome.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-padding-top:32px;--awb-padding-right:32px;--awb-padding-bottom:32px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-box-shadow: 0px 0px ;;--awb-border-radius:16px 16px 16px 16px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-33 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:#002366;--awb-margin-bottom:12px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><h4>Ouvrir le mod\u00e8le Borealis mAI<\/h4>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-has-button-gradient cta-open-phaito-mai\" style=\"--awb-padding-top:14px;--awb-padding-right:26px;--awb-padding-bottom:14px;--awb-padding-left:26px;--button_accent_color:#16a34a;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:#16a34a;--button_gradient_bottom_color:#16a34a;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:15px;--button_line_height:1.4;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir le mod\u00e8le Borealis mAI\" aria-label=\"Ouvrir le mod\u00e8le Borealis mAI\" href=\"https:\/\/chatgpt.com\/g\/g-673f778273e48191b392ed9f08fb5890-borealis-mai\" id=\"open-phaito-mai-model\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ouvrir le mod\u00e8le Borealis mAI<\/span><\/a><\/div><\/div><\/div><\/div><\/section><div id=\"run-phaito-mai\" class=\"fusion-container-anchor\"><section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:3px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + );margin-left: calc(- \/ 2 );margin-right: calc(- \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:;--awb-margin-bottom-large:0px;--awb-spacing-left-large:;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:;--awb-spacing-left-medium:;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:;--awb-spacing-left-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-bottom:16px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:38px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:38;line-height:1.15;\"><h2>D\u00e9ployez votre marketing avec Borealis mAI<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-15 fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:#374151;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:1.6;\">D\u00e9ployez un mod\u00e8le marketing IA personnalis\u00e9 align\u00e9 avec la strat\u00e9gie, le positionnement produit et les objectifs de croissance entreprise de Borealis.<\/p><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:;--awb-margin-bottom-large:0px;--awb-spacing-left-large:;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:;--awb-spacing-left-medium:;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:;--awb-spacing-left-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-span-yes fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:14px;--awb-padding-right:24px;--awb-padding-bottom:14px;--awb-padding-left:24px;--button_accent_color:#ffffff;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:#1e7af0;--button_gradient_bottom_color:#1e7af0;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:14px;--button_line_height:1.2;--button_typography-letter-spacing:1px;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_self\" href=\"https:\/\/chatgpt.com\/g\/g-673f778273e48191b392ed9f08fb5890-borealis-mai\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Lancez-le pour nous (Mode g\u00e9r\u00e9)<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:;--awb-margin-bottom-large:0px;--awb-spacing-left-large:;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:;--awb-spacing-left-medium:;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:;--awb-spacing-left-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-span-yes fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:14px;--awb-padding-right:24px;--awb-padding-bottom:14px;--awb-padding-left:24px;--button_accent_color:#002366;--button_border_color:#cbd5e1;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:var(--awb-color8);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:14px;--button_line_height:1.2;--button_typography-letter-spacing:1px;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_self\" href=\"https:\/\/marktg.ai\/fr\/contactez-nous\/prendre-contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Demander une \u00e9valuation P\u00b2<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:;--awb-margin-bottom-large:0px;--awb-spacing-left-large:;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:;--awb-spacing-left-medium:;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:;--awb-spacing-left-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-span-yes fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-top:14px;--awb-padding-right:24px;--awb-padding-bottom:14px;--awb-padding-left:24px;--button_accent_color:#1e7af0;--button_border_color:#1e7af0;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:8px;--button-border-radius-top-right:8px;--button-border-radius-bottom-right:8px;--button-border-radius-bottom-left:8px;--button_gradient_top_color:empty;--button_gradient_bottom_color:empty;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:14px;--button_line_height:1.2;--button_typography-letter-spacing:1px;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;\" target=\"_self\" href=\"https:\/\/marktg.ai\/fr\/contactez-nous\/prendre-contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9ployez-le dans notre infrastructure (Mode h\u00e9berg\u00e9)<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:;--awb-margin-bottom-large:0px;--awb-spacing-left-large:;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:;--awb-spacing-left-medium:;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:;--awb-spacing-left-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\" style=\"--awb-content-alignment:center;--awb-font-size:15px;--awb-text-color:#6b7280;--awb-margin-top:18px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vous h\u00e9sitez sur le mode de d\u00e9ploiement adapt\u00e9 \u00e0 votre \u00e9quipe ?<br \/>\nDemandez une \u00e9valuation P\u00b2.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:30px;--awb-padding-bottom:80px;--awb-padding-left:30px;--awb-background-color:#f8fafc;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#002366;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><h2>O\u00f9 Borealis mAI intervient dans le marketing<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-8 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-backgroundcolor:#ffffff;--awb-border-radius-top-left:16px;--awb-border-radius-top-right:16px;--awb-border-radius-bottom-right:16px;--awb-border-radius-bottom-left:16px;--awb-body-color:#334155;--awb-title-color:#002366;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);--awb-box-shadow: 0px 0px ;;\" data-animationOffset=\"top-mid-of-view\"><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-chess-rook fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Planification strat\u00e9gique marketing<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>D\u00e9finit le positionnement, les priorit\u00e9s sectorielles et la strat\u00e9gie GTM \u00e0 partir de cadres structur\u00e9s align\u00e9s sur la r\u00e9alit\u00e9 des acheteurs entreprise.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-search fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Intelligence SEO &amp; GEO<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Construit l\u2019autorit\u00e9 sur les th\u00e9matiques d\u2019engagement des parties prenantes, gestion fonci\u00e8re, performance sociale et conformit\u00e9.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-project-diagram fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Leadership d\u2019opinion &amp; strat\u00e9gie de contenu<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Structure des narratifs cr\u00e9dibles autour de la confiance, de la gestion des risques sociaux et de la pr\u00e9paration r\u00e9glementaire.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-ad fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Enablement commercial &amp; marketing partenaires<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Cr\u00e9e des messages coh\u00e9rents, une gestion des objections et une articulation claire de la valeur par industrie.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-laptop fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Publicit\u00e9 digitale<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Con\u00e7oit des campagnes d\u2019acquisition \u00e0 forte intention align\u00e9es sur l\u2019efficacit\u00e9 du pipeline et la qualit\u00e9 des d\u00e9monstrations.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-envelope fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Email &amp; marketing de cycle de vie<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Orchestre des s\u00e9quences de maturation adapt\u00e9es aux cycles de vente longs et multi-intervenants.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-7 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-chart-line fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Analytique &amp; reporting<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Transforme la performance marketing en intelligence exploitable pour les dirigeants.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#ffffff;\" class=\"fusion-column content-box-column content-box-column content-box-column-8 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-pulsate\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><i style=\"border-color:var(--awb-color4);border-width:1px;background-color:var(--awb-color4);box-sizing:content-box;height:90px;width:90px;line-height:90px;border-radius:50%;font-size:45px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-sync fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:30px;--fontSize:30;line-height:1.0;\">Optimisation continue GTM<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>R\u00e9injecte les signaux r\u00e9els de performance dans la strat\u00e9gie pour affiner continuellement le positionnement et les priorit\u00e9s.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"class_list":["post-21565","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Borealis mAI \u2013 Intelligence marketing IA sur mesure pour les plateformes d\u2019engagement des parties prenantes - marktgAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marktg.ai\/fr\/borealis-mai-intelligence-marketing-ia-sur-mesure-pour-les-plateformes-dengagement-des-parties-prenantes\/\" \/>\n<meta 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