{"id":17919,"date":"2021-05-11T17:26:30","date_gmt":"2021-05-11T21:26:30","guid":{"rendered":"https:\/\/marktg.ai\/information-technology-home\/"},"modified":"2026-09-28T21:13:57","modified_gmt":"2026-09-29T01:13:57","slug":"information-technology-home","status":"publish","type":"page","link":"https:\/\/marktg.ai\/fr\/","title":{"rendered":"artificial intelligence marketing | marktgAI home"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--link_hover_color: var(--awb-color4);--link_color: var(--awb-color4);--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:76px;--awb-padding-right:6vw;--awb-padding-bottom:76px;--awb-padding-left:6vw;--awb-padding-top-medium:52px;--awb-padding-bottom-medium:52px;--awb-padding-top-small:46px;--awb-padding-right-small:22px;--awb-padding-bottom-small:46px;--awb-padding-left-small:22px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-background-image:linear-gradient(180deg, var(--awb-color5) 51%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%)) 100%);;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/marktg.ai\/wp-content\/uploads\/2021\/07\/202.jpg\" data-bg-gradient=\"linear-gradient(180deg, var(--awb-color5) 51%,hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%)) 100%)\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:18px;--awb-margin-top-small:8px;--awb-margin-right-small:0px;--awb-margin-bottom-small:18px;--awb-margin-left-small:0px;--awb-sep-color:var(--awb-color6);--awb-font-size:clamp(38px,4.6vw,66px);\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center awb-responsive-type__disable\" style=\"margin:0;letter-spacing:-0.035em;font-size:1em;line-height:1.08;\"><p style=\"text-align:center;letter-spacing:.08em;text-transform:uppercase;font-weight:700\">Le marketing. Pilot\u00e9 comme un syst\u00e8me.<\/p><\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:16px;--awb-margin-top-small:8px;--awb-margin-right-small:0px;--awb-margin-bottom-small:18px;--awb-margin-left-small:0px;--awb-sep-color:var(--awb-color6);\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:var(--awb-typography1-line-height);\"><mark class=\"fusion-highlight custom-textcolor highlight1 awb-gradient-text\" style=\"--awb-color:var(--awb-color1);--awb-text-color:var(--awb-color1);--awb-gradient-start-color:var(--awb-color1);--awb-background-image:linear-gradient(152deg, var(--awb-color1) 0%,var(--awb-color4) 100%);\">\nLe syst\u00e8me d&rsquo;exploitation marketing IA pour l&rsquo;entreprise<\/mark><\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color6);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:22px;--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:34px;--awb-text-font-family:&quot;Montserrat&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: center\">mAI relie la strat\u00e9gie, l&rsquo;ex\u00e9cution, la mesure et l&rsquo;optimisation au sein d&rsquo;une seule couche d&rsquo;intelligence contextuelle, con\u00e7ue pour fonctionner avec votre pile marketing existante.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--awb-margin-right:14px;--awb-margin-bottom:14px;--awb-padding-top:17px;--awb-padding-right:30px;--awb-padding-bottom:17px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color5);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color8);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button-border-radius-top-left:12px;--button-border-radius-top-right:12px;--button-border-radius-bottom-right:12px;--button-border-radius-bottom-left:12px;--button_gradient_angle:190deg;--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 20%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/calendar.app.google\/5F7SpfgoCZTFJ284A\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">R\u00e9server un \u00e9change strat\u00e9gique<\/span><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:14px;--awb-padding-top:17px;--awb-padding-right:30px;--awb-padding-bottom:17px;--awb-padding-left:30px;--button_bevel_color:var(--awb-color5);--button_bevel_color_hover:var(--awb-color5);--button_accent_color:#FFFFFF;--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:12px;--button-border-radius-top-right:12px;--button-border-radius-bottom-right:12px;--button-border-radius-bottom-left:12px;--button_gradient_angle:190deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 50%));--button_gradient_bottom_color_hover:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 10%));--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);\" target=\"_self\" href=\"https:\/\/marktg.ai\/fr\/technologie\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9couvrir la technologie<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:#fff9f9;--awb-margin-top:22px;\"><p style=\"text-align: center\">Ancr\u00e9 dans le contexte \u00b7 Gouvern\u00e9 \u00b7 Explicable \u00b7 Pilot\u00e9 par l&rsquo;humain<\/p>\n<p style=\"text-align: center;font-size: 0.85em;opacity: 0.85;margin-top: 8px\">Con\u00e7u par un op\u00e9rateur fort de plus de 30 ans d&rsquo;exp\u00e9rience en produit, recherche, AdTech et marketing num\u00e9rique. Cette architecture transforme cette exp\u00e9rience op\u00e9rationnelle en cadre op\u00e9rationnel r\u00e9utilisable.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:right;--awb-margin-top:8px;\"><p style=\"margin:0\"><a href=\"https:\/\/marktg.ai\/fr\/technologie\/\"><strong>D\u00e9couvrir l&rsquo;architecture <span style=\"text-transform:none\">mAI<\/span> \u2192<\/strong><\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-modal modal fade modal-1 Modalform\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:var(--awb-color3);--awb-background:var(--awb-color1);\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Start a Strategic Conversation<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-20105\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"20105\" data-config=\"{&quot;form_id&quot;:20105,&quot;form_post_id&quot;:20105,&quot;post_id&quot;:17919,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:&quot;message&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;name&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;Company&quot;:&quot;&quot;,&quot;&quot;:&quot;&quot;,&quot;note&quot;:&quot;note&quot;},&quot;field_logics&quot;:{&quot;notice_1&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;Company&quot;:&quot;&quot;,&quot;&quot;:&quot;&quot;,&quot;note&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;notice_1&quot;:&quot;notice&quot;,&quot;name&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;Company&quot;:&quot;text&quot;,&quot;&quot;:&quot;text&quot;,&quot;note&quot;:&quot;textarea&quot;,&quot;submit_1&quot;:&quot;submit&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;ajax&quot;,&quot;form_views_counting&quot;:&quot;all&quot;}\"><form action=\"https:\/\/marktg.ai\/fr\/\" target=\"_self\" method=\"post\" class=\"fusion-form fusion-form-20105\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Nous vous remercions. Notre \u00e9quipe examinera vos r\u00e9ponses et vous contactera dans les 24 heures.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Une erreur s'est produite lors de l'envoi de votre message. Veuillez r\u00e9essayer plus tard.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Votre nom  *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><input type=\"email\" autocomplete=\"off\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Courriel professionnel  *\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><input type=\"text\" autocomplete=\"off\" name=\"Company\" id=\"Company\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Votre entreprise  *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><input type=\"text\" autocomplete=\"off\" name=\"\" id=\"\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"URL *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-textarea-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><label for=\"note\">note<\/label><textarea cols=\"40\" autocomplete=\"off\"  minlength=\"0\"  rows=\"2\" tabindex=\"\" id=\"note\" name=\"note\" class=\"fusion-form-input\" data-holds-private-data=\"false\"><\/textarea><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"20105\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-span-yes fusion-has-button-gradient button-default form-form-submit\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);\" data-hover=\"bg_slide_left\" data-form-number=\"20105\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mon plan marketing IA <\/span><\/button><\/div><\/div><\/div><\/div><\/div><\/div><\/form><\/div>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:54px;--awb-padding-right:6vw;--awb-padding-bottom:54px;--awb-padding-left:6vw;--awb-padding-top-small:38px;--awb-padding-right-small:22px;--awb-padding-bottom-small:38px;--awb-padding-left-small:22px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:28px;--awb-padding-bottom:12px;--awb-overflow:hidden;--awb-bg-color:rgba(244,246,247,0);--awb-bg-color-hover:rgba(244,246,247,0);--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><div style=\"text-align:center;margin:0 auto 24px;max-width:1180px\">\n<p style=\"font-size:14px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--awb-color4);margin:0 0 12px\">Pourquoi cette couche op\u00e9rationnelle, maintenant<\/p>\n<h2 style=\"font-size:38px;line-height:1.12;margin:0 0 10px;color:var(--awb-color5)\">L&rsquo;IA n&rsquo;est pas le probl\u00e8me. La fragmentation, si.<\/h2>\n<p style=\"font-size:18px;line-height:1.55;max-width:780px;margin:0 auto;color:#4b5563\">Les \u00e9quipes marketing disposent de plus d&rsquo;outils IA, plus de donn\u00e9es et plus d&rsquo;automatisation, mais il leur manque toujours une couche op\u00e9rationnelle commune reliant strat\u00e9gie, ex\u00e9cution, mesure et gouvernance.<\/p>\n<\/div>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px;max-width:1180px;margin:0 auto 30px;text-align:left\">\n<div style=\"padding:22px 20px;background:#fff;border-top:3px solid #16A34A;border-radius:0\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4);margin:0 0 10px\">Le changement<\/p>\n<p style=\"font-size:20px;line-height:1.35;font-weight:700;color:var(--awb-color5);margin:0\">Des outils IA d\u00e9connect\u00e9s vers un syst\u00e8me d&rsquo;exploitation marketing gouvern\u00e9.<\/p>\n<\/div>\n<div style=\"padding:22px 20px;background:#fff;border-top:3px solid #16A34A;border-radius:0\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4);margin:0 0 10px\">La couche op\u00e9rationnelle<\/p>\n<p style=\"font-size:20px;line-height:1.35;font-weight:700;color:var(--awb-color5);margin:0\">Contexte partag\u00e9, intelligence d\u00e9cisionnelle, flux de travail, mesure et gouvernance.<\/p>\n<\/div>\n<div style=\"padding:22px 20px;background:#fff;border-top:3px solid #16A34A;border-radius:0\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4);margin:0 0 10px\">\u00c0 qui elle s&rsquo;adresse<\/p>\n<p style=\"font-size:20px;line-height:1.35;font-weight:700;color:var(--awb-color5);margin:0\">\u00c9quipes marketing d&rsquo;entreprise, responsables IA, organisations en croissance et plateformes technologiques.<\/p>\n<\/div>\n<div style=\"padding:22px 20px;background:#fff;border-top:3px solid #16A34A;border-radius:0\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4);margin:0 0 10px\">Impact commercial<\/p>\n<p style=\"font-size:20px;line-height:1.35;font-weight:700;color:var(--awb-color5);margin:0\">L&rsquo;IA devient une capacit\u00e9 op\u00e9rationnelle responsable plut\u00f4t qu&rsquo;une collection d&rsquo;outils d\u00e9connect\u00e9s.<\/p>\n<\/div>\n<\/div>\n<div style=\"max-width:980px;margin:8px auto 8px;padding:26px 30px;text-align:center;background:#f2fbf5;border-radius:14px\">\n<p style=\"font-size:26px;line-height:1.32;font-weight:700;color:var(--awb-color5);margin:0\">Les outils IA produisent des r\u00e9sultats. <span style=\"color:var(--awb-color4)\"><span style=\"text-transform:none\">mAI<\/span> cr\u00e9e un mod\u00e8le op\u00e9rationnel.<\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align:center;max-width:820px;margin:0 auto;font-size:18px;line-height:1.6\"><strong><span style=\"text-transform:none\">mAI<\/span> relie le contexte m\u00e9tier, l&rsquo;ex\u00e9cution, l&rsquo;intelligence d\u00e9cisionnelle, la mesure et la gouvernance en un seul syst\u00e8me d&rsquo;exploitation.<\/strong><\/p>\n<div style=\"max-width:880px;margin:22px auto 0;padding:14px 20px;border-top:1px solid #d9e1e8;text-align:center\">\n<p style=\"margin:0;font-size:15px;line-height:1.55;color:#4b5563\"><strong style=\"color:var(--awb-color5)\">Un syst\u00e8me. Trois couches op\u00e9rationnelles.<\/strong> L&rsquo;ex\u00e9cution, l&rsquo;intelligence d\u00e9cisionnelle et la supervision humaine responsable s&rsquo;appuient sur un contexte et une mesure partag\u00e9s.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling mai-operating-layers-fix\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:48px;--awb-padding-right:6%;--awb-padding-bottom:52px;--awb-padding-left:6%;--awb-padding-top-small:34px;--awb-padding-right-small:22px;--awb-padding-bottom-small:38px;--awb-padding-left-small:22px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;\"><p style=\"text-align:center;margin:0 0 8px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Comment fonctionne le syst\u00e8me<\/p>\n<h2 style=\"text-align:center;color:#002366;margin:0 0 12px\">Un syst\u00e8me. Trois couches op\u00e9rationnelles.<\/h2>\n<p style=\"text-align:center;max-width:760px;margin:0 auto 34px;font-size:17px;line-height:1.6\">L&rsquo;ex\u00e9cution, l&rsquo;intelligence d\u00e9cisionnelle et la supervision humaine responsable op\u00e8rent \u00e0 partir d&rsquo;un contexte et d&rsquo;une mesure partag\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:32px;--awb-padding-bottom-small:28px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><div style=\"height:100%;padding:28px 30px;background:#fff;border-top:3px solid #16A34A;border-radius:12px\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#16A34A;margin:0 0 10px\">01 \u00b7 Op\u00e9rer<\/p>\n<h3 style=\"color:#002366;margin:0 0 14px;font-size:28px;line-height:1.15\">AI Marketing OS<\/h3>\n<p style=\"font-size:17px;line-height:1.55;color:#333;margin:0\"><strong>Ex\u00e9cute le travail :<\/strong><br \/>Planifier \u2192 Ex\u00e9cuter \u2192 Mesurer \u2192 Optimiser \u00e0 travers les flux de travail, les donn\u00e9es, la technologie et la performance.<\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:32px;--awb-padding-bottom-small:28px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><div style=\"height:100%;padding:28px 30px;background:#fff;border-top:3px solid #16A34A;border-radius:12px\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#16A34A;margin:0 0 10px\">02 \u00b7 D\u00e9cider<\/p>\n<h3 style=\"color:#002366;margin:0 0 14px;font-size:28px;line-height:1.15\">AI Marketing Brain<\/h3>\n<p style=\"font-size:17px;line-height:1.55;color:#333;margin:0\"><strong>Am\u00e9liore le travail :<\/strong><br \/>Interpr\u00e8te le contexte m\u00e9tier et les signaux de performance pour recommander les prochaines actions marketing et apprendre des r\u00e9sultats mesur\u00e9s.<\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><div style=\"height:100%;padding:28px 30px;background:#fff;border-top:3px solid #16A34A;border-radius:12px\">\n<p style=\"font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#16A34A;margin:0 0 10px\">03 \u00b7 Gouverner<\/p>\n<h3 style=\"color:#002366;margin:0 0 14px;font-size:28px;line-height:1.15\">Pilotage humain<\/h3>\n<p style=\"font-size:17px;line-height:1.55;color:#333;margin:0\"><strong>Gouverne le travail :<\/strong><br \/>Les personnes conservent le contr\u00f4le de la strat\u00e9gie, de la marque, des audiences, des budgets, des approbations et des autres d\u00e9cisions importantes.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><p style=\"text-align:center;margin:30px 0 0\"><a href=\"https:\/\/marktg.ai\/fr\/architecture-mai\/\" style=\"font-weight:700;text-decoration:none;color:#002366;border-bottom:2px solid #16A34A;padding-bottom:4px\">D\u00e9couvrir l&rsquo;architecture mAI &#8594;<\/a><\/p>\n<p style=\"text-align:center;margin:18px auto 0;max-width:720px;font-size:16px;line-height:1.55;color:#4b5563\">Chaque mod\u00e8le mAI est construit, test\u00e9 et approuv\u00e9 selon un cadre document\u00e9. <a href=\"https:\/\/marktg.ai\/fr\/comment-un-modele-mai-est-construit\/\" style=\"font-weight:700;color:#002366\">Voir comment un mod\u00e8le mAI est construit &#8594;<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:36px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><p style=\"text-align:center;margin:0 0 10px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Deux fa\u00e7ons de d\u00e9ployer mAI<\/p>\n<p><span style=\"text-align:center;margin-bottom:14px;display:block;font-size:1.5em;font-weight:600;line-height:1.3\">Une architecture gouvern\u00e9e unique. Choisissez le mod\u00e8le op\u00e9rationnel adapt\u00e9 \u00e0 vos exigences de contr\u00f4le.<\/span><\/p>\n<p style=\"max-width:760px;margin:0 auto 6px;text-align:center;font-size:18px;line-height:1.6\">Managed mAI acc\u00e9l\u00e8re l&rsquo;adoption gr\u00e2ce \u00e0 un partenaire op\u00e9rationnel. Enterprise mAI int\u00e8gre l&rsquo;architecture dans votre environnement pour un contr\u00f4le et une int\u00e9gration plus pouss\u00e9s.<\/p><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:28px;margin:26px 0 34px\">\n<div style=\"border:1px solid #dce3ea;border-top:4px solid #16A34A;border-radius:14px;padding:32px 34px;background:#fff;display:flex;flex-direction:column;height:100%\">\n<p style=\"margin:0 0 10px;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#16A34A\">D\u00e9ploiement g\u00e9r\u00e9<\/p>\n<h3 style=\"margin:0 0 12px;color:#002366\">Managed mAI<\/h3>\n<p class=\"isSelectedEnd\" style=\"margin:0 0 8px\"><strong>Op\u00e9r\u00e9 avec marktgAI.<\/strong> marktgAI op\u00e8re mAI avec votre contexte m\u00e9tier, votre gouvernance et vos signaux de performance pour une cr\u00e9ation de valeur plus rapide.<\/p>\n<ul data-spread=\"false\" style=\"margin:6px 0 10px;padding-left:20px\">\n<li>Op\u00e9ration multicanal, cycle de vie complet<\/li>\n<li>Ex\u00e9cution plus rapide avec moins de travail op\u00e9rationnel manuel<\/li>\n<li>P\u00b2 mesur\u00e9e par rapport \u00e0 des r\u00e9f\u00e9rences document\u00e9es<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\" style=\"margin:0\"><strong>Id\u00e9al pour :<\/strong> les organisations qui souhaitent un partenaire op\u00e9rationnel exp\u00e9riment\u00e9 sans devoir construire le syst\u00e8me en interne.<\/p>\n<p style=\"margin-top:auto;padding-top:18px;margin-bottom:0\"><a href=\"https:\/\/calendar.app.google\/5F7SpfgoCZTFJ284A\" target=\"_blank\" style=\"font-weight:700;color:#00cc66;text-decoration:none;letter-spacing:0.02em\">R\u00e9server un \u00e9change strat\u00e9gique &#8594;<\/a><\/p>\n<\/div>\n<div style=\"border:1px solid #dce3ea;border-top:4px solid #16A34A;border-radius:14px;padding:32px 34px;background:#fff;display:flex;flex-direction:column;height:100%\">\n<p style=\"margin:0 0 10px;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#16A34A\">D\u00e9ploiement priv\u00e9<\/p>\n<h3 style=\"margin:0 0 12px;color:#002366\">Enterprise mAI<\/h3>\n<p class=\"isSelectedEnd\" style=\"margin:0 0 8px\"><strong>D\u00e9ploy\u00e9 au sein de votre organisation.<\/strong> D\u00e9ployez mAI au sein de votre organisation et int\u00e9grez-le \u00e0 votre contexte, vos flux de travail, vos donn\u00e9es et votre environnement technologique existant.<\/p>\n<ul data-spread=\"false\" style=\"margin:6px 0 10px;padding-left:20px\">\n<li>Construit \u00e0 partir du contexte m\u00e9tier et des exigences op\u00e9rationnelles<\/li>\n<li>Int\u00e9gr\u00e9 \u00e0 l&rsquo;\u00e9cosyst\u00e8me marketing et de donn\u00e9es existant<\/li>\n<li>Gouvern\u00e9, explicable et soumis \u00e0 approbation<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\" style=\"margin:0\"><strong>Id\u00e9al pour :<\/strong> les entreprises qui privil\u00e9gient la souverainet\u00e9 des donn\u00e9es, la profondeur d&rsquo;int\u00e9gration, la gouvernance et le contr\u00f4le interne.<\/p>\n<p style=\"margin-top:auto;padding-top:18px;margin-bottom:0\"><a href=\"https:\/\/marktg.ai\/fr\/modeles-marketing-dia-dentreprise-personnalises\/\" style=\"font-weight:700;color:#00cc66;text-decoration:none;letter-spacing:0.02em\">D\u00e9couvrir Enterprise mAI &#8594;<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"max-width:1100px;margin:52px auto 18px;padding:30px 32px;background:#f7f9fb;border-radius:14px\">\n<p style=\"margin:0 0 8px;text-align:center;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Couche d&rsquo;int\u00e9gration<\/p>\n<h3 style=\"margin:0 0 8px;text-align:center;color:var(--awb-color5)\"><span style=\"text-transform:none\">mAI<\/span> se positionne au-dessus de votre pile technologique comme une couche d&rsquo;intelligence, d&rsquo;orchestration et de gouvernance, et non comme une plateforme de remplacement total.<\/h3>\n<p style=\"max-width:780px;margin:0 auto 10px;text-align:center\">Conservez les syst\u00e8mes que vos \u00e9quipes utilisent d\u00e9j\u00e0. mAI y ajoute le contexte de l&rsquo;entreprise, une intelligence d\u00e9cisionnelle gouvern\u00e9e, l&rsquo;orchestration, la mesure et l&rsquo;apprentissage.<\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px;text-align:left\">\n<div style=\"padding:22px 20px;background:#fff;border:1px solid #e5e7eb;border-radius:12px\"><strong style=\"color:var(--awb-color4)\">Entr\u00e9es<\/strong><br \/>Contexte m\u00e9tier, donn\u00e9es clients et de performance, r\u00e8gles de marque, objectifs et contraintes op\u00e9rationnelles alimentent le syst\u00e8me.<\/div>\n<div style=\"padding:22px 20px;background:#fff;border:1px solid #e5e7eb;border-radius:12px\"><strong style=\"color:var(--awb-color4)\">Couche d&rsquo;intelligence <span style=\"text-transform:none\">mAI<\/span><\/strong><br \/>mAI applique le contexte, la logique d\u00e9cisionnelle, l&rsquo;orchestration, la gouvernance, la mesure et une supervision humaine responsable.<\/div>\n<div style=\"padding:22px 20px;background:#fff;border:1px solid #e5e7eb;border-radius:12px\"><strong style=\"color:var(--awb-color4)\">Syst\u00e8mes + r\u00e9sultats<\/strong><br \/>CRM, analytique, publicit\u00e9, contenu, e-mail, r\u00e9seaux sociaux, automatisation et reporting demeurent les syst\u00e8mes d&rsquo;ex\u00e9cution.<\/div>\n<\/div>\n<p style=\"margin:28px 0 0;text-align:center\"><a href=\"https:\/\/marktg.ai\/fr\/architecture-mai\/\" style=\"display:inline-block;font-weight:700;color:#002366;text-decoration:none;border-bottom:2px solid #16A34A;padding-bottom:4px\">D\u00e9couvrir l&rsquo;architecture mAI \u2192<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:center;\"><div style=\"max-width:920px;border-top:2px solid #002366;border-bottom:2px solid #002366;padding:30px 38px;margin:44px auto 0;text-align:center;background:#f7f9fb;border-radius:8px\">\n<span style=\"display:block;font-size:12px;font-weight:700;letter-spacing:0.16em;text-transform:uppercase;color:#16A34A;margin-bottom:10px\">Gouvernance et pilotage humain \u00b7 \u00c0 chaque couche<\/span><br \/>\n<span style=\"display:block;font-size:15px;line-height:1.65;color:#333333;max-width:720px;margin:0 auto\">La responsabilit\u00e9 humaine s&rsquo;exerce sur l&rsquo;ensemble du syst\u00e8me, de la strat\u00e9gie et la marque jusqu&rsquo;aux budgets, audiences, approbations, confidentialit\u00e9, politiques et autres d\u00e9cisions importantes.<\/span>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: hsla(var(--awb-custom_color_3-h),var(--awb-custom_color_3-s),calc(var(--awb-custom_color_3-l) + 10%),var(--awb-custom_color_3-a));--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:44px;--awb-padding-bottom:44px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 130px );margin-left: calc(-130px \/ 2 );margin-right: calc(-130px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:65px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:65px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:65px;--awb-spacing-left-medium:65px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:65px;--awb-spacing-left-small:65px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:18px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Une propri\u00e9t\u00e9 intellectuelle op\u00e9rationnelle r\u00e9utilisable, pas une nouvelle interface IA.<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:18px;--awb-line-height:1.6;--awb-text-color:var(--awb-color1);\"><p>Architecture, logique d\u00e9cisionnelle, gouvernance, mesure et m\u00e9thodes de d\u00e9ploiement con\u00e7ues pour \u00eatre r\u00e9utilis\u00e9es \u00e0 travers les organisations et les int\u00e9grations.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-color:var(--awb-color2);\"><p style=\"text-align:left;max-width:760px;font-size:17px;line-height:1.65\"><strong><span style=\"text-transform:none\">mAI<\/span> est une propri\u00e9t\u00e9 intellectuelle op\u00e9rationnelle marketing IA r\u00e9utilisable :<\/strong> architecture, logique d\u00e9cisionnelle, gouvernance, mesure et m\u00e9thodes de d\u00e9ploiement codifi\u00e9es pour un usage r\u00e9p\u00e9table \u00e0 travers les environnements d&rsquo;entreprise et les int\u00e9grations.<\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:18px;margin:24px 0 12px\">\n<div style=\"padding:16px 18px;border-radius:10px;border-left:2px solid #16A34A\">\n<p style=\"margin:0 0 4px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4)\">Cadre<\/p>\n<p style=\"margin:0;color:var(--awb-color1)\">Une architecture op\u00e9rationnelle r\u00e9p\u00e9table reliant les flux de travail, l&rsquo;intelligence, la gouvernance et la mesure.<\/p>\n<\/div>\n<div style=\"padding:16px 18px;border-radius:10px;border-left:2px solid #16A34A\">\n<p style=\"margin:0 0 4px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4)\">Logique d\u00e9cisionnelle<\/p>\n<p style=\"margin:0;color:var(--awb-color1)\">Une logique d\u00e9cisionnelle document\u00e9e qui applique le contexte propre \u00e0 l&rsquo;organisation aux recommandations et aux actions.<\/p>\n<\/div>\n<div style=\"padding:16px 18px;border-radius:10px;border-left:2px solid #16A34A\">\n<p style=\"margin:0 0 4px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4)\">Gouvernance<\/p>\n<p style=\"margin:0;color:var(--awb-color1)\">Approbations humaines, limites op\u00e9rationnelles, rigueur des preuves, explicabilit\u00e9 et responsabilit\u00e9.<\/p>\n<\/div>\n<div style=\"padding:16px 18px;border-radius:10px;border-left:2px solid #16A34A\">\n<p style=\"margin:0 0 4px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--awb-color4)\">M\u00e9thodes de d\u00e9ploiement<\/p>\n<p style=\"margin:0;color:var(--awb-color1)\">Des playbooks r\u00e9utilisables pour les d\u00e9ploiements g\u00e9r\u00e9s, d&rsquo;entreprise priv\u00e9s, d&rsquo;int\u00e9gration et de partenariat strat\u00e9gique.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align:left;margin-top:12px\">Les enseignements mesur\u00e9s de chaque d\u00e9ploiement alimentent en retour le syst\u00e8me d&rsquo;exploitation et les playbooks de mise en \u0153uvre.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:65px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:65px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:65px;--awb-spacing-left-medium:65px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:65px;--awb-margin-bottom-small:24px;--awb-spacing-left-small:65px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-4 fusion-content-boxes-1 content-boxes-icon-on-side content-left fusion-delayed-animation\" style=\"--awb-title-color:#ffffff;--awb-iconcolor:var(--awb-color1);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animation-delay=\"500\" data-animationOffset=\"top-mid-of-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-database fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:30px;--fontSize:30;line-height:1.4;padding-left:96px;\">PI DU SYST\u00c8ME<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Une architecture document\u00e9e et des composants op\u00e9rationnels r\u00e9utilisables, pas un empilement d&rsquo;outils d\u00e9connect\u00e9s.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-atlas fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:30px;--fontSize:30;line-height:1.4;padding-left:96px;\">CONTEXTE + INTELLIGENCE D\u00c9CISIONNELLE<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Le contexte m\u00e9tier et une logique d\u00e9cisionnelle gouvern\u00e9e d\u00e9terminent la fa\u00e7on dont mAI raisonne, recommande et op\u00e8re.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-lightbulb fas circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:30px;--fontSize:30;line-height:1.4;padding-left:96px;\">P\u00b2 MESURABLE<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Productivit\u00e9 + Pr\u00e9cision relient l&rsquo;adoption de l&rsquo;IA \u00e0 des r\u00e9sultats marketing mesurables.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:96px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box content-icon-wrapper-yes icon-hover-animation-none\" data-animationOffset=\"top-mid-of-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 500ms;animation-duration: 500ms;\"><span style=\"height:72px;width:72px;line-height:36px;border-color:var(--awb-color4);border-width:2px;border-style:solid;background-color:var(--awb-color4);margin-right:20px;box-sizing:content-box;border-radius:20px;\"><i style=\"border-color:var(--awb-color4);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:72px;width:72px;line-height:72px;border-radius:20px;position:relative;top:auto;left:auto;margin:0;border-radius:20px;font-size:36px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-dot-circle far circle-yes\"><\/i><\/span><\/div><h4 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h4_typography-font-size:30px;--fontSize:30;line-height:1.4;padding-left:96px;\">GOUVERN\u00c9 PAR CONCEPTION<\/h4><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">La supervision humaine, l&rsquo;explicabilit\u00e9 et la gouvernance sont int\u00e9gr\u00e9es au mod\u00e8le op\u00e9rationnel d\u00e8s sa conception.<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:6px;margin-bottom:18px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:54px;--awb-padding-bottom:54px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.36%;--awb-margin-bottom-large:56px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">O\u00f9 s&rsquo;int\u00e8gre mAI<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:8px;margin-bottom:16px;width:100%;max-width:120px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_1);border-color:var(--awb-custom_color_1);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-15\"><div style=\"margin:6px 0 34px;padding:30px 32px;background:#ffffff;border:1px solid #e5e7eb;border-radius:14px\">\n<p style=\"margin:0 0 10px;font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--awb-color4)\">Con\u00e7u par un op\u00e9rateur. Pens\u00e9 pour s&rsquo;int\u00e9grer.<\/p>\n<h3 style=\"margin:0 0 10px;color:var(--awb-color5)\">Arnaud Fischer | Fondateur | Architecte de syst\u00e8mes marketing IA<\/h3>\n<p style=\"margin:0 0 12px\"><strong><span style=\"text-transform:none\">mAI<\/span> transforme plus de 30 ans d&rsquo;exp\u00e9rience en produit, recherche, AdTech, marketing num\u00e9rique et croissance en une architecture op\u00e9rationnelle r\u00e9utilisable.<\/strong> Le mAI Framework codifie cette exp\u00e9rience en logique d\u00e9cisionnelle, gouvernance, d\u00e9ploiement et mesure.<\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:14px;margin:20px 0 18px\">\n<div style=\"padding:16px 18px;background:#f7f9fb;border-radius:10px;border-top:2px solid #16A34A\"><strong style=\"color:var(--awb-color5)\">Produit + Recherche<\/strong><br \/><span style=\"font-size:13px\">Produits num\u00e9riques et op\u00e9rations de recherche.<\/span><\/div>\n<div style=\"padding:16px 18px;background:#f7f9fb;border-radius:10px;border-top:2px solid #16A34A\"><strong style=\"color:var(--awb-color5)\">Marketing + AdTech<\/strong><br \/><span style=\"font-size:13px\">Marketing, publicit\u00e9, donn\u00e9es et \u00e9cosyst\u00e8mes num\u00e9riques.<\/span><\/div>\n<div style=\"padding:16px 18px;background:#f7f9fb;border-radius:10px;border-top:2px solid #16A34A\"><strong style=\"color:var(--awb-color5)\">Conception du syst\u00e8me<\/strong><br \/><span style=\"font-size:13px\">Le savoir-faire op\u00e9rationnel codifi\u00e9 dans le mAI Framework.<\/span><\/div>\n<\/div>\n<p style=\"margin:6px 0 0;display:flex;flex-wrap:wrap;gap:12px\"><a href=\"https:\/\/marktg.ai\/fr\/a-propos-de-lapercu\/le-leadership\/\" style=\"display:inline-block;padding:10px 14px;border:1px solid #002366;border-radius:8px;text-decoration:none;color:#002366\"><strong>Le leadership \u2192<\/strong><\/a><a href=\"https:\/\/marktg.ai\/fr\/technologie\/\" style=\"display:inline-block;padding:10px 14px;border:1px solid #002366;border-radius:8px;text-decoration:none;color:#002366\"><strong>Technologie \u2192<\/strong><\/a><a href=\"https:\/\/marktg.ai\/fr\/livre-blanc-ai-marketing-os-framework-mai-marktgai\/\" style=\"display:inline-block;padding:10px 14px;border:1px solid #002366;border-radius:8px;text-decoration:none;color:#002366\"><strong>Livre blanc \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:22px;--awb-padding-right:34px;--awb-padding-bottom:22px;--awb-padding-left:34px;--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon awb-investment-approach circle-no fusion-text-flow\" style=\"--awb-iconcolor:var(--awb-color5);--awb-iconcolor-hover:var(--awb-color4);--awb-font-size:48px;--awb-margin-bottom:14px;\"><\/i><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\"><u><\/u><\/p>\n<p>Organisations en croissance<\/p><\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\"><p>Op\u00e9rez mAI avec marktgAI pour une adoption plus rapide, une ex\u00e9cution gouvern\u00e9e et une mesure bas\u00e9e sur des r\u00e9f\u00e9rences.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color4);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/marktg.ai\/fr\/services-de-marketing-de-lia\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9couvrir Managed mAI \u2192<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:22px;--awb-padding-right:34px;--awb-padding-bottom:22px;--awb-padding-left:34px;--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon awb-investment-growth circle-no fusion-text-flow\" style=\"--awb-iconcolor:var(--awb-color5);--awb-iconcolor-hover:var(--awb-color4);--awb-font-size:48px;--awb-margin-bottom:14px;\"><\/i><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\">Responsables marketing d&rsquo;entreprise<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\"><p>D\u00e9ployez l&rsquo;intelligence mAI gouvern\u00e9e \u00e0 travers vos \u00e9quipes et syst\u00e8mes, avec un contr\u00f4le d&rsquo;entreprise, de l&rsquo;explicabilit\u00e9, des approbations et des r\u00e9sultats mesurables.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color4);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/marktg.ai\/custom-enterprise-ai-marketing-models\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9couvrir Enterprise mAI \u2192<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:22px;--awb-padding-right:34px;--awb-padding-bottom:22px;--awb-padding-left:34px;--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon awb-investment-wealth circle-no fusion-text-flow\" style=\"--awb-iconcolor:var(--awb-color5);--awb-iconcolor-hover:var(--awb-color4);--awb-font-size:48px;--awb-margin-bottom:14px;\"><\/i><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:10px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\">Plateformes et partenaires strat\u00e9giques<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\"><p>\u00c9tendez mAI par des int\u00e9grations, des licences, une collaboration de plateforme ou un partenariat strat\u00e9gique, tout en pr\u00e9servant la gouvernance et le contexte propre \u00e0 votre organisation.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transition:filter 0ms ease, transform 0ms ease, background-color 0ms ease, border-color 0ms ease;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-color4);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/marktg.ai\/fr\/contactez-nous\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discuter de l&rsquo;ad\u00e9quation strat\u00e9gique \u2192<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #0f0632;--awb-background-position:center top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:82px;--awb-padding-right:6vw;--awb-padding-bottom:86px;--awb-padding-left:6vw;--awb-padding-top-medium:36px;--awb-padding-bottom-medium:36px;--awb-padding-top-small:26px;--awb-padding-right-small:30px;--awb-padding-bottom-small:26px;--awb-padding-left-small:30px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color1);--awb-background-image:linear-gradient(180deg, rgba(0,127,255,0.07) 0%,rgba(225,225,225,0.47) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:42px;--awb-spacing-left-large:2.56%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:30px;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:10px;--awb-margin-bottom:16px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:18px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\"><p style=\"margin:0 0 8px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Rigueur des preuves<\/p>\n<h2 style=\"margin:0 0 14px;color:#002366\">Des preuves avec leur contexte<\/h2><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\"><div style=\"margin-top:28px;padding:36px 38px;background:#f4faf6;border:1px solid #dce9df;border-left:4px solid #16A34A;border-radius:14px\">\n<p style=\"margin:0 0 14px;font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Comment lire les preuves<\/p>\n<p style=\"margin:0 0 22px;max-width:780px;color:#002366;font-size:17px;line-height:1.6\">\u00c9valuez mAI \u00e0 travers un contexte de preuves document\u00e9, des objectifs op\u00e9rationnels et des normes de validation, et non des promesses de performance non \u00e9tay\u00e9es.<\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:18px\">\n<div style=\"padding:22px 20px;background:#fff;border:0;border-top:2px solid #16A34A;border-radius:8px\"><strong>Sc\u00e9narios mod\u00e9lis\u00e9s<\/strong><br \/><span style=\"font-size:14px\">Des r\u00e9sultats mod\u00e9lis\u00e9s issus d&rsquo;un sc\u00e9nario illustratif et de son contexte d\u00e9clar\u00e9.<\/span><\/div>\n<div style=\"padding:18px 18px;background:#fff;border:0;border-top:2px solid #16A34A;border-radius:8px\"><strong>Objectifs op\u00e9rationnels<\/strong><br \/><span style=\"font-size:14px\">Des objectifs d\u00e9finis par rapport \u00e0 des r\u00e9f\u00e9rences document\u00e9es avant optimisation.<\/span><\/div>\n<div style=\"padding:18px 18px;background:#fff;border:0;border-top:2px solid #16A34A;border-radius:8px\"><strong>Affirmations valid\u00e9es<\/strong><br \/><span style=\"font-size:14px\">Des affirmations appuy\u00e9es par une norme de validation explicite et une tra\u00e7abilit\u00e9 des preuves.<\/span><\/div>\n<\/div>\n<p style=\"margin:20px 0 0\"><a href=\"https:\/\/marktg.ai\/ai-marketing-evidence-methodology\/\" style=\"display:inline-block;font-weight:700;color:#002366;text-decoration:none;border-bottom:2px solid #16A34A;padding-bottom:4px\"><strong>D\u00e9couvrir la m\u00e9thodologie de preuves mAI \u2192<\/strong><\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-bottom:10px;--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:12px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:16px;--awb-padding-top:12px;--awb-padding-right:20px;--awb-padding-bottom:12px;--awb-padding-left:20px;--button_bevel_color:var(--awb-color7);--button_bevel_color_hover:var(--awb-color8);--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color3);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:5px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_angle:50deg;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color8);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color7);--button_text_transform:capitalize;--button_font_size:16px;--button_typography-letter-spacing:0em;\" target=\"_self\" data-hover=\"icon_slide\" href=\"https:\/\/marktg.ai\/ai-marketing-case-studies-applied-evidence\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c9tudes de cas \u2192<\/span><i class=\"icon-ui-Frame-68 awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><div style=\"margin-top:6px;padding:30px 32px;background:#ffffff;border:1px solid #dce9df;border-radius:14px\">\n<p style=\"margin:0 0 6px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A\">Fourchette agr\u00e9g\u00e9e \u00b7 sc\u00e9narios mod\u00e9lis\u00e9s<\/p>\n<div style=\"display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin:0 0 16px\"><span style=\"font-size:2.4em;font-weight:800;color:#002366;line-height:1\">27 %\u201348 %<\/span><span style=\"font-size:15px;color:#4b5563\">d&rsquo;am\u00e9lioration mod\u00e9lis\u00e9e sur 8 sc\u00e9narios mod\u00e9lis\u00e9s<\/span><\/div>\n<div style=\"position:relative;height:10px;border-radius:6px;background:#e5e7eb;margin:6px 0 6px;max-width:520px\">\n<div style=\"position:absolute;left:45%;width:35%;top:0;bottom:0;border-radius:6px;background:linear-gradient(90deg,#16A34A,#002366)\"><\/div>\n<\/div>\n<div style=\"display:flex;justify-content:space-between;max-width:520px;font-size:11px;color:#94a3b8;margin:0 0 24px\"><span>0 %<\/span><span>30 %<\/span><span>60 %<\/span><\/div>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:12px\">\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">27 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Services financiers \u00b7 acquisition de clients<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">30 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Fabrication \u00b7 prospects qualifi\u00e9s<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">31 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Technologie B2B \u00b7 SQL<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">32 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Fabrication durable \u00b7 prospects qualifi\u00e9s<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">35 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">SaaS \u00b7 essai vers abonnement payant<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">38 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Sant\u00e9 \u00b7 engagement des patients<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">42 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Commerce \u00e9lectronique DTC \u00b7 finalisation du paiement<\/span><\/div>\n<div style=\"padding:12px 14px;background:#f7f9fb;border-radius:8px;border-left:3px solid #16A34A\"><strong style=\"color:#002366;font-size:15px\">48 %<\/strong><br \/><span style=\"font-size:12.5px;color:#4b5563\">Marque grand public \u00b7 engagement sur les r\u00e9seaux sociaux<\/span><\/div>\n<\/div>\n<p style=\"margin:20px 0 0;font-size:12px;color:#94a3b8\">R\u00e9sultats mod\u00e9lis\u00e9s issus de sc\u00e9narios illustratifs, et non de r\u00e9sultats clients. Ils ne constituent ni une pr\u00e9vision ni une garantie. Consultez chaque \u00e9tude de cas pour le contexte et les hypoth\u00e8ses.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:28px;margin-top:10px\"><a href=\"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-lindustrie-manufacturiere\/\" style=\"display:block;text-decoration:none;color:inherit;border:1px solid #e5e7eb;border-radius:14px;overflow:hidden;background:#fff\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%271003%27%20viewBox%3D%270%200%201600%201003%27%3E%3Crect%20width%3D%271600%27%20height%3D%271003%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-manufacturing-b2b-by-marktgai.jpg?w=720&amp;ssl=1\" width=\"1600\" height=\"1003\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:1600\/1003;object-fit:cover\" alt=\"\u00c9tude de cas du mod\u00e8le d'intelligence mAI pour la fabrication et le B2B\" \/><span style=\"display:block;padding:20px 20px 22px\"><span style=\"display:block;margin:0 0 6px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#16A34A\">Sc\u00e9nario mod\u00e9lis\u00e9<\/span><span style=\"display:block;margin:0;color:#002366;font-size:20px;line-height:1.35;font-weight:700\">Fabrication et B2B, mod\u00e8le d&rsquo;intelligence mAI<\/span><\/span><\/a><a href=\"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-secteur-des-services-financiers\/\" style=\"display:block;text-decoration:none;color:inherit;border:1px solid #e5e7eb;border-radius:14px;overflow:hidden;background:#fff\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%271067%27%20viewBox%3D%270%200%201600%201067%27%3E%3Crect%20width%3D%271600%27%20height%3D%271067%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-financial-services-by-marktgai.jpg?w=720&amp;ssl=1\" width=\"1600\" height=\"1067\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:1600\/1067;object-fit:cover\" alt=\"\u00c9tude de cas du mod\u00e8le d'intelligence mAI pour la finance et l'assurance\" \/><span style=\"display:block;padding:20px 20px 22px\"><span style=\"display:block;margin:0 0 6px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#16A34A\">Sc\u00e9nario mod\u00e9lis\u00e9<\/span><span style=\"display:block;margin:0;color:#002366;font-size:20px;line-height:1.35;font-weight:700\">Finance et assurance, mod\u00e8le d&rsquo;intelligence mAI<\/span><\/span><\/a><a href=\"https:\/\/marktg.ai\/fr\/portfolio-items\/marketing-pilote-par-lia-pour-le-secteur-de-la-sante\/\" style=\"display:block;text-decoration:none;color:inherit;border:1px solid #e5e7eb;border-radius:14px;overflow:hidden;background:#fff\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27900%27%20viewBox%3D%270%200%201600%20900%27%3E%3Crect%20width%3D%271600%27%20height%3D%27900%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/marktg.ai\/wp-content\/uploads\/2026\/09\/ai-driven-marketing-for-healthcare-by-marktgai.jpg?w=720&amp;ssl=1\" width=\"1600\" height=\"900\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;aspect-ratio:16\/9;object-fit:cover\" alt=\"\u00c9tude de cas du mod\u00e8le d'intelligence mAI pour la sant\u00e9\" \/><span style=\"display:block;padding:20px 20px 22px\"><span style=\"display:block;margin:0 0 6px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#16A34A\">Sc\u00e9nario mod\u00e9lis\u00e9<\/span><span style=\"display:block;margin:0;color:#002366;font-size:20px;line-height:1.35;font-weight:700\">Sant\u00e9, mod\u00e8le d&rsquo;intelligence mAI<\/span><\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:52px;--awb-padding-right:8%;--awb-padding-bottom:54px;--awb-padding-left:8%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><p style=\"text-align:center;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A;margin:0 0 10px\">Cr\u00e9dibilit\u00e9 op\u00e9rationnelle<\/p>\n<h2 style=\"text-align:center;color:#002366;margin:0 0 14px\">Construit \u00e0 partir d&rsquo;op\u00e9rations r\u00e9elles de plateforme et de marketing<\/h2>\n<p style=\"text-align:center;max-width:680px;margin:0 auto 30px;font-size:17px;line-height:1.65\">Une exp\u00e9rience acquise dans les logiciels d&rsquo;entreprise, la recherche, l&rsquo;AdTech, les plateformes num\u00e9riques et la croissance nourrit l&rsquo;architecture op\u00e9rationnelle de mAI.<\/p>\n<div class=\"mtg-logo-grid-mobile\" style=\"display:flex;flex-wrap:wrap;gap:32px 48px;align-items:center;justify-content:center;padding:26px 12px 14px\"><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271469%27%20height%3D%27314%27%20viewBox%3D%270%200%201469%20314%27%3E%3Crect%20width%3D%271469%27%20height%3D%27314%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/pngimg.com-microsoft_PNG15.png\" width=\"1469\" height=\"314\" loading=\"lazy\" alt=\"Microsoft\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27281%27%20viewBox%3D%270%200%20500%20281%27%3E%3Crect%20width%3D%27500%27%20height%3D%27281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/Yahoo-logo-500x281-1.png\" width=\"500\" height=\"281\" loading=\"lazy\" alt=\"Yahoo\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%2736%27%20viewBox%3D%270%200%20300%2036%27%3E%3Crect%20width%3D%27300%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/omnicom-group-logo-534136028C-seeklogo.com_.png\" width=\"300\" height=\"36\" loading=\"lazy\" alt=\"Omnicom Group\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27320%27%20height%3D%27202%27%20viewBox%3D%270%200%20320%20202%27%3E%3Crect%20width%3D%27320%27%20height%3D%27202%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/GLAM_logo-320x202-1.png\" width=\"320\" height=\"202\" loading=\"lazy\" alt=\"GLAM\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27176%27%20height%3D%2770%27%20viewBox%3D%270%200%20176%2070%27%3E%3Crect%20width%3D%27176%27%20height%3D%2770%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/AOL.png\" width=\"176\" height=\"70\" loading=\"lazy\" alt=\"AOL\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27660%27%20viewBox%3D%270%200%201200%20660%27%3E%3Crect%20width%3D%271200%27%20height%3D%27660%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/pngimg.com-ibm_PNG19650.png\" width=\"1200\" height=\"660\" loading=\"lazy\" alt=\"IBM\" \/><img class=\"lazyload\" decoding=\"async\" style=\"max-width:88px;width:auto;height:auto;object-fit:contain;opacity:.86\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27320%27%20height%3D%27202%27%20viewBox%3D%270%200%20320%20202%27%3E%3Crect%20width%3D%27320%27%20height%3D%27202%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/marktg.ai\/wp-content\/uploads\/2024\/07\/Altavista-logo-320x202-1.png\" width=\"320\" height=\"202\" loading=\"lazy\" alt=\"AltaVista\" \/><\/div>\n<p style=\"text-align:center;margin:20px 0 0\"><a href=\"https:\/\/marktg.ai\/arnaud-fischer\/\" style=\"display:inline-block;font-weight:700;text-decoration:none;color:#002366;border-bottom:2px solid #16A34A;padding-bottom:4px\">Rencontrer l&rsquo;architecte &#8594;<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:64px;--awb-padding-right:6%;--awb-padding-bottom:68px;--awb-padding-left:6%;--awb-padding-top-small:54px;--awb-padding-right-small:22px;--awb-padding-bottom-small:58px;--awb-padding-left-small:22px;--awb-background-color:#002366;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23\"><p style=\"text-align:center;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#16A34A;margin:0 0 12px\">Ad\u00e9quation strat\u00e9gique<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:14px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:65;line-height:1.0;\">Explorer l&rsquo;ad\u00e9quation strat\u00e9gique.<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-24 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:30px;\"><p style=\"text-align:center;max-width:760px;margin:0 auto;font-size:18px;line-height:1.65;color:#FFFFFF\">D\u00e9ploiement d&rsquo;entreprise \u00b7 Int\u00e9gration de plateforme \u00b7 Partenariat strat\u00e9gique \u00b7 Transformation g\u00e9r\u00e9e<\/p>\n<p style=\"text-align:center;max-width:760px;margin:14px auto 0;font-size:16px;line-height:1.6;color:#d7e0ef\">Partagez votre probl\u00e9matique op\u00e9rationnelle, votre pile existante, vos exigences de gouvernance et le r\u00e9sultat mesurable vis\u00e9. Nous identifierons ensemble o\u00f9 mAI peut cr\u00e9er un effet de levier.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-padding-right:28px;--awb-padding-left:28px;--button_accent_color:#FFFFFF;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_top_color:#16a34a;--button_gradient_bottom_color:#16a34a;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/calendar.app.google\/5F7SpfgoCZTFJ284A\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9marrer un \u00e9change strat\u00e9gique<\/span><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-9 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-left:12px;--awb-padding-right:28px;--awb-padding-left:28px;--button_accent_color:#FFFFFF;--button_border_color:#FFFFFF;--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_top_color:#002366;--button_gradient_bottom_color:#002366;--button_gradient_top_color_hover:#003366;--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" href=\"https:\/\/marktg.ai\/fr\/technologie\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">D\u00e9couvrir la technologie<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21581,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Intelligence artificielle marketing","_yoast_wpseo_title":"mAI Custom AI Marketing Models : marketing IA gouvern\u00e9 | marktgAI","_yoast_wpseo_metadesc":"marktgAI construit des mAI Custom AI Marketing Models sur l'AI Marketing OS et l'AI Marketing Brain : Productivit\u00e9 + Pr\u00e9cision (P\u00b2), avec validation humaine.","content-type":"","wpai_generated_summary":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":"","_aioseop_title":"","_aioseop_description":""},"class_list":["post-17919","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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